Emerging technologies like AI and quantum computing promise incredible advancements, but fear and misunderstanding slow adoption.

To build trust, tech brands must embrace clear, human-centered communication. Warmer visuals, relatable storytelling, and accessible messaging can turn cutting-edge technology from intimidating to inviting.

Visualising AI’s Impact for Social Good: How the Google Research teams in the Global South are using AI to put people on the map in historically underrepresented areas of the globe.

To help Google motivate developers to use its new AI tools, we made a competition launch film that tapped into this community’s culture and humor, with help from a very famous face. 

The past year has been a meaningful time of growth for the APAC team at Across the Pond. And even as we gear up for the opportunities that lie ahead, we want to take a moment to reflect on some of the impactful campaigns we’ve created over the past twelve months.

For young people to envision a future enhanced by AI, they need to understand it—and see how it can apply in real life. This is where the Experience AI programme comes in.

A B2B co-branded campaign for WhatsApp’s partners in one of the world’s largest eCommerce markets.

Hello educators in Indonesia, how can Gemini help you today?

A 2024 Safer with Google film for Singapore.

Introducing Google’s Skills Ignition SG Traineeship Programme.

Get a behind-the-scenes look at Google's Quantum AI lab in Santa Barbara, where scientists are on the path to build a quantum computer that could help solve the world’s unsolvable problems. 

Setting up YouTube ad practitioners for success.

The power of Connectomics.

How a legendary ‘future enthusiast’ energised a niche developer audience

The story of PRISA, and their partnership with Google News, as they use technology to promote new ideas.

How AI could positively transform the world of health in 5-10 years.

At Across the Pond, we have a rich history of making customer story films around the world for the biggest in tech brands. This means we are often required to use our expertise in making the complex, human.

Announcing the XPRIZE Quantum Applications, a 3-year, $5 million global competition to apply quantum computing to accelerate quantum applications that address global challenges.

Showing how the New York Times works with Google to offer better ad experiences.