Across the Pond APAC inspires Singaporeans to collect a professional keepsake like no other.

Name cards. Coffee mugs. Office stationery. Our professional lives are defined by the physical objects we gather along the way. But what if the most important career keepsake we could ever collect was a transformative experience? In this recruitment campaign for Google’s Skills Ignition SG, four graduates from different walks of life recounted how the traineeship programme equipped them with crucial technical skills and practical knowledge, so they could finally thrive in the tech industry.

Agency Credits

Account Director: Charmaine Tan
Producer: Yi Jia Lee
Senior Production Manager: Samantha Kow
Creative Director: Andrea Lau
Senior Copywriters: Roger Yong, Kandice Lee, Ian Ong
Senior Art Director: Hans Chia
Designer: Nashrul Khairy

Production Credits

Production: Across the Pond APAC
Director of Photography: Russell Chan
Assistant Producer / Props Master: Martin Loh
1st Camera Assistant: Justin Faith Ng
Grip: Firdaus
Location Sound Recordist: Timothy Belen
Production Assistant: Wincy Poon
Photographer: Timothy Er

Offline & Online Editor: Jeremie Lim