Making the complex, human: The power of strong, beautiful and effective customer stories.

The ‘case study’ or ‘customer story’ isn’t simply a checklist of facts and figures, but instead a compelling story with humanity at its core. 

If big tech wants to cut through to businesses of all sizes, those organizations need to see themselves reflected in authentic success stories.

Customer stories demonstrate real world application, build trust and credibility, and they highlight unique product features… but above all they must truly inspire someone to change behaviour.

At Across the Pond, we have a rich history of making customer story films around the world for the biggest in tech brands. This means we are often required to use our expertise in making the complex, human.

We live by some fundamentals that we know must shine through:

1) Human-centered stories are more relatable to an audience. When viewers connect emotionally with the individuals featured, they are more likely to engage with the content.

2) Authenticity cuts through. Genuine experiences from real people resonate with the audience far more than impersonal data or abstract concepts. 

3) Overcome skepticism. In the tech industry, where products and solutions can sometimes feel complex or abstract, great stories can help provide tangible evidence of the technology's value and effectiveness

4) Highlighting diversity. By featuring a diverse range of customers with varying backgrounds, challenges, and goals, tech brands can demonstrate the universal applicability of their solutions.

Some of our customer stories that demonstrate these fundamentals:

Google AdWords - Berwick Shellfish

Expedia - Checking In

Taboola - Good Games Studios

If you want to tell a story that proves how your tech product or service has given another business true success, talk to us about how best to make that story come to life.