Across the Pond ECD Jim de Zoete speaks at UK Creative Festival
Our very own ECD, Jim de Zoete, took part in a panel at the UK Creative Festival to discuss mental fitness within the creative industries.
Our ECD writes about the impact of AI generators in the creative industries in Campaign magazine
Our super duper ECD Jim de Zoete has been published once again in Campaign Magazine.
Our APAC Creative Director Andrea is featured in Muse by Clio
Check out this article in Muse by Clio where our amazing APAC Creative Director, Andrea Lau, shares her insights and experiences in the creative industry.
Mental Health Awareness week
📢 At the close of Mental Health Awareness week, we’re excited to announce that in July Jim de Zoete, our ECD, will be joining an esteemed panel of speakers at the UK Creative Festival to discuss Mental Fitness 🎉🧠
👂The latest episode on the Sounds of the Underground podcast series is live
👂The latest episode on the Sounds of the Underground podcast series is live via Consume Comms, featuring none other than Anna Brent, our Global Head of Brand and DEI.
Our CEO Julie Cohen was a guest in Blair Enns’ 20% Podcast
Julie said:
“It was great fun chatting with Blair Enns and Leah Power on their 20% Podcast all about marketing procurement.
We are writing the language of the future. Let’s make sure everyone can read it.
Kerensa Ayivor, our Strategist, shares her insights on how we can communicate tech in way that is inclusive for all. Read more to understand why this is important and how we can achieve this.
The Ever Evolving Face of Tech.
It’s only May and 2023 has already been a whirlwind. Especially if you are in the world of tech.
Last year we dedicated ourselves to trying to understand the big narratives around tech that appear in the media and more broadly in society. The prevailing one being negative - tech as a runaway train rushing through our lives and reshaping our culture for the worst.
Women In Tech
There is a well known history of homogeneity in the tech industry. Thankfully many of our clients and other tech companies are focused on diversifying their workforces.
At Across the Pond we know how important good representation is in our work, and for that reason we were compelled to create a series, profiling amazing women in tech. These female leaders are all key players in their businesses. We are celebrating their individuality, their experiences and their wisdom in conversations with female leaders here at Across the Pond.
Making the complex, human.
‘Making the complex, human’ is no easy task, but someone’s gotta do it. Here’s the latest from the frontline.
If tech, ideas, culture and top flight strat chat are your thing, you’re in for a treat. Here’s our latest news and views.
Cultures shaping of tech shows how tech brands must now change!
Three thought starters from our Strategy Director, Kerensa Ayivor, on how tech marketing should change.
The real (human) cost of pitching
Julie Cohen is joined by Win Without Pitching’s Blair Enns on the latest episode of The Drums podcast CEO Matters.
Breaking Through Cultural Barriers
Our CEO, Julie Cohen, and Rosie Allimonos (ex Google and BBC), shared tips and advice on how to break those cultural barriers and the importance of cultural intelligence at International Trade Week, a virtual live event.
“The new role models now show it’s okay to let the ball drop because you know they’re going to pick it back up again”
Our Financial Director, Sinthiya Croos, has learnt to look for role models everywhere in life. No matter the age we really can learn from everyone.
How to be an optimistic tech sceptic!
Our Head of Client Services Christopher Godfree writes about how alarmist headlines don’t help anyone to think critically about what’s really happening - and in fact, the more we understand technological progress, the better we are able to manage, legislate for, and benefit from it.
“I want to be able to tell my daughter I have tried to help the planet”
Tom Dore, our Global Head of Production and Sustainability, shares his passion for sustainable production, and his determination for the agency to become Net Zero by 2030.
Why ads featuring queer families shouldn't have to play it straight
Following on from her original article in Campaign Magazine UK about the portrayal, or lack thereof, of LGBTQ+ families in advertising, sparked a bigger conversation than she’d first imagined. In this follow up she now pushes for brands & agencies to consider a more diverse scope of representation even within this community.
Two Shark awards? 🦈🦈 We’re going to need a bigger boat.
We’re thrilled to see our work for Education Above All and Helen Bamber Foundation recognised.
How UK advertising helps emerging Chinese brands grow faster
Li Wei, Managing Director for Across the Pond China, is already making waves. Here she is on the panel at a recent event hosted by the UK’s Department of International Trade jointly with UKAEG and the Shanghai International Advertising Festival.
The writer's room - good for comedy and tech
How the Friends reunion reminded our ECD, Jim de Zoete, of the enduring formula of the writers' room.