Storytelling Supremacy for Quantum Technology
Google Quantum AI x Across the Pond
6 years and counting
Bridging the divide between quantum technology and human meaning.
It’s 2025 and humanity is on the verge of a quantum technology revolution.
A long history working with Google’s engineers and researchers to help inspire audiences around this complex innovation has called on us to embody the multiversal nature of quantum science in our own way—as documentarians, imagineers, designers and sounding boards.
Most importantly, we’ve become superfans of this astonishing group of people intent on redefining physics, human understanding and the world of computing as we know it.
But like many innovation-led companies, stories like theirs do not come with obvious or immediate benefits baked in; clarity, meaning, and cultural relevance have to be created in the telling.
From capturing Google’s journey to Quantum Supremacy…
… to our recent launch of the Willow Chip, we’ve enthusiastically entangled ourselves into the world of quantum and its unique demands.
Demonstrating Quantum Supremacy - Google
Oct 2019 | 7.3m views
Google Quantum AI - Willow Chip
There is no single established way of marketing quantum technology.
The key learning has been that there is no single established way of marketing quantum technology. Because when it comes to filmmaking and storytelling, quantum technology asks us to literally imagine the impossible.
This is a space where engineering-centric fields and terms, like hardware, mathematics and “tuneable couplers” blur into realms that are universal, existential and even spiritual as quantum science examines the way nature operates.
So just as quantum technology companies are heading into a new frontier of discovery, we too have had to step beyond the threshold of what is traditionally known about marketing, communication and storytelling.
Meet Willow, our state-of-the-art quantum chip - Google Quantum AI
Dec 2025 | 1.7m views
This is rigorous and scientific work that needs to be understood on a societal level but also a technical one.
Just as the early pioneers could only imagine the American frontier in the past, quantum pioneers and enthusiasts too benefit from using imagination and storytelling to visualize what lies beyond their current understanding.
But this doesn’t mean living in the dreamy world of quantum abstraction is enough. We recognize this is rigorous and scientific work that needs to be understood on a societal level but also a technical one.
The Quantum Frontier - Google Quantum AI
May 2021 | 16k views
Concepts like “Supremacy” and “Error Correction” only mean something to everyday people if they can be understood in accessible ways.
More importantly, we know how critical it is to avoid veering into hype and bombast that could easily alienate audiences or send the wrong message about quantum technology entirely.
Demonstrating Quantum Error Correction - Google Quantum AI
Feb 2023 | 108k views
Quantum technology can’t succeed unless it becomes part of culture.
As discoveries in this field continue to accelerate, we’re on the threshold of being able to speak about real world applications, as we did on World Quantum Day….
Quantum Computing - Hype vs. reality | Field Notes - Google Research
Jan 2024 | 960k views
…our instincts and our experience are pointing us to something crucial: quantum technology can’t succeed unless it becomes part of culture.
This is why we are innovating too, stepping beyond film and storytelling to big, bold ideas like: the semiotics of Quantum Imagery & Branding and how quantum technology can speak to general audiences.
Building the Future of Quantum Computing (World Quantum Day Film) - Google Research
Apr 2025 | 46k views
Quantum’s next leap: Ten septillion years beyond-classical - Google Quantum AI
Dec 2024 | 174k views
Our upcoming endeavors take all we’ve learned from being Google Quantum AI’s agency partner-of-choice and apply those learnings to the industry as a whole.
As quantum technology brands imagine what the next hundred years of quantum might look like, we’re imagining how we’ll tell the story of this new “Quantum Century” right alongside them.
