🗓️ Across the Year in APAC
The past year has been a meaningful time of growth for the APAC team at Across the Pond. And even as we gear up for the opportunities that lie ahead, we want to take a moment to reflect on some of the impactful campaigns we’ve created over the past twelve months.
🧠 Making the complex human is all in a day’s work for us.
If 2023 was AI’s breakout year, 2024 was its year of practicality. So what a thrill it was to demonstrate AI’s helpfulness where it mattered most–the classroom. In this film featuring Ibu Laila, we showcased how creative lessons inspired by Google’s Gemini not only allowed her students to appreciate the infinity of Math in their everyday lives, but to finally grasp their own infinite potential in life.
🏢 Google, Brand & Reputation 📍 Indonesia
📣 More than 400 organic shares
Willie Lee may have been a scam victim, but that’s not where his story ends. In this film, we dramatised how his newfound knowledge as a digital literacy advocate benefitted those around him. Because when it comes to fighting scams, the ultimate beneficiaries are not those who receive anti-scam education, but the ones they protect.
🏢 Google, Brand & Reputation 📍 Singapore
🎞️ Premiered at Safer with Google 2024
What if the most precious keepsake of a satisfying career was not an object, but an experience? That was the question we mooted in this recruitment film for Google’s Skills Ignition Singapore, highlighting how the traineeship programme imparts mission-critical skills so Singapore can build an AI-first workforce that’s ready for the future.
🏢 Google, Brand & Reputation 📍 Singapore
✅ 1M reach | 5.7M impressions | 13K engagements
📞 Hello, is it B2B marketing expertise you’re looking for?
In Southeast Asia’s largest economy, retail is a multi-billion dollar industry. But most businesses were still not aware that they could accelerate their growth by driving commerce through conversations on WhatsApp. With our strategic and creative capabilities, we helped Meta define its communications strategy and educated business owners on how they could create full-funnel shopping experiences one message at a time, empowered by Meta’s advertising ecosystem.
📽️ Now showing: tech for good.
In the world of tech, history is constantly in the making. That’s why since 2018, Across the Pond has been chronicling Nobel Prize Winner for Chemistry’s Demis Hassabis’ lifelong pursuit of Artificial General Intelligence. Reach out to us if you'd like to watch this feature-length documentary of Google DeepMind.
But wait, there’s more.
We hope you’ve seen how the foundation we built this year positions us to push the boundaries of what's possible for the world of tech and beyond. If you’re keen to learn how we can collaborate in 2025, talk to us.
