NEW WORK ⭐ Demonstrating innovation in an ever-evolving news sector

Within their organisation, Google runs a programme called the Google News Initiative. In collaboration with a hand-selected group of news publishers they work together to fight misinformation, share resources, and build a diverse and innovative news ecosystem. They’re dedicated to working with the news industry so that global newsrooms and local papers alike can flourish through digital transformation.

This project showcases a series of different partner stories that have helped publishers transform the way they make and publish news. We wrote the strategy, developed the creative idea and visual identity, then produced the campaign deliverables. The first story in the series is for PRISA and the News Idea they developed using Google technology.