WhatsApp commissions Across the Pond APAC to launch new advertising format in Indonesia.

Work
Written By Across the Pond

John Venn would be proud if he knew his eponymous diagram was put to good use in a campaign for WhatsApp. By dramatising what happens when the performance of Meta ads is combined with the power of conversations, we established the distinct value proposition of ads that click to WhatsApp through a series of explainer videos and blog posts, all delivered before Mega Sale Season 2024 was to hit Southeast Asia.


Agency Credits

Account Director: Charmaine Tan
Senior Producer: Marinah Musa
Senior Production Manager: Samantha Kow
Creative Director: Andrea Lau
Senior Copywriter & Senior Art Director: Kandice Lee

Production Credits

2D Animation: CraveFX
Director: Joshua Tan
Producer: Mun Choonyong
Art Director: Mercedes Affleck
2D Production: Mercedes Affleck, Jeffrey Chong
Sound Design: Racha Soh, Zahin Anwari, Jonique Tan

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