NEW WORK ⭐ Christopher Lloyd loves Google Gemini

Google tasked us with announcing its upcoming Gemini API Developer Competition, a challenge designed to spark innovation and drive engagement with its new generative AI APIs. They wanted to raise awareness of the competition, and promote experimentation with its tools among a niche developer audience, while simultaneously building Google's reputation as a leader in AI.

To reach a developer audience, we needed a concept that cut through in a fun way and spoke to developers in their language. In a spot that winks toward developer culture, iconic ‘future enthusiast’ Christopher Lloyd challenges programmers to beat his own ideas for the competition…



Next
Next

Actionable insights on how to develop culturally resonant comms for tech brands