NEW WORK ⭐ Christopher Lloyd loves Google Gemini

Google tasked us with announcing its upcoming Gemini API Developer Competition, a challenge designed to spark innovation and drive engagement with its new generative AI APIs. They wanted to raise awareness of the competition, and promote experimentation with its tools among a niche developer audience, while simultaneously building Google's reputation as a leader in AI.

To reach a developer audience, we needed a concept that cut through in a fun way and spoke to developers in their language. In a spot that winks toward developer culture, iconic ‘future enthusiast’ Christopher Lloyd challenges programmers to beat his own ideas for the competition…