Packed Lunch: Common People
As part of our ‘Packed Lunch’ lunch and learn series we welcomed Tom Armstrong and Jed Hallam from Common People to our London Office.
Common People is a community for people within creative industries with experience of being from a Working Class background. They started in the summer of 2021 after reading a report which found that only 16% of people working full time in the creative industries are from a Working Class background. They aim to address this imbalance through talks, consultancy and connecting good people.
The Ever Evolving Face of Tech.
It’s only May and 2023 has already been a whirlwind. Especially if you are in the world of tech.
Last year we dedicated ourselves to trying to understand the big narratives around tech that appear in the media and more broadly in society. The prevailing one being negative - tech as a runaway train rushing through our lives and reshaping our culture for the worst.
Women In Tech
There is a well known history of homogeneity in the tech industry. Thankfully many of our clients and other tech companies are focused on diversifying their workforces.
At Across the Pond we know how important good representation is in our work, and for that reason we were compelled to create a series, profiling amazing women in tech. These female leaders are all key players in their businesses. We are celebrating their individuality, their experiences and their wisdom in conversations with female leaders here at Across the Pond.
Across the Pond is proud to announce we are now a certified B Corporation! 🥳
We’re happy to announce that Across the Pond is now a Certified B Corporation!
Across the Ponds Women’s History Month Library
In honour of Women’s History Month we dreamed up a majestic library full of books written by women. 📚😍 Although we would love to go there in real life, a digital library will have to do for now.
We signed the workplace menopause pledge!
In progressive workplaces all around the world, well being taboos are being broken. But there’s one taboo that firmly remains stubbornly unspoken about - menopause.
Making the complex, human.
‘Making the complex, human’ is no easy task, but someone’s gotta do it. Here’s the latest from the frontline.
If tech, ideas, culture and top flight strat chat are your thing, you’re in for a treat. Here’s our latest news and views.
DEI must be the beating heart of a business never a side quest
Anna, our Head of Brand and DEI, shares her thoughts on why DEI shouldn’t be approached as a ‘nice to have’ especially during the recession.
Cultures shaping of tech shows how tech brands must now change!
Three thought starters from our Strategy Director, Kerensa Ayivor, on how tech marketing should change.
The real (human) cost of pitching
Julie Cohen is joined by Win Without Pitching’s Blair Enns on the latest episode of The Drums podcast CEO Matters.
Breaking Through Cultural Barriers
Our CEO, Julie Cohen, and Rosie Allimonos (ex Google and BBC), shared tips and advice on how to break those cultural barriers and the importance of cultural intelligence at International Trade Week, a virtual live event.
“The new role models now show it’s okay to let the ball drop because you know they’re going to pick it back up again”
Our Financial Director, Sinthiya Croos, has learnt to look for role models everywhere in life. No matter the age we really can learn from everyone.
How to be an optimistic tech sceptic!
Our Head of Client Services Christopher Godfree writes about how alarmist headlines don’t help anyone to think critically about what’s really happening - and in fact, the more we understand technological progress, the better we are able to manage, legislate for, and benefit from it.
“I want to be able to tell my daughter I have tried to help the planet”
Tom Dore, our Global Head of Production and Sustainability, shares his passion for sustainable production, and his determination for the agency to become Net Zero by 2030.
New Art Director in the house!
More exciting hiring news for us!
We are thrilled to welcome April Kwang to the San Francisco creative team. April joins us as Senior Art Director bringing both her creative skills and strategic drive.
Across the Pond has been recognised across the pond!
We’re so happy to share that we won an award at the Shanghai International Advertising Festival
Robots, creatives and forgetting your password.
A quick blast of news and work from us at Across the Pond. As you know, we’re on a mission to help tech brands create a better world. Here’s a few of our latest campaigns and recruits to the cause.
Packed Lunch: Brown Girl Like Me
Continuing with Across the Pond's “Packed Lunch” speaker series, we welcomed Jaspreet Kaur (Hothi), poet, teacher and author of “Brown Girl Like Me - The Essential Guidebook and Manifesto for South Asian Girls and Women”.
Julie Cohen makes Campaigns 40 over 40 list!
It’s pretty exciting to see our CEO, Julie Cohen, acknowledged and recognised in Campaigns 40 over 40.