Making the complex, human.
‘Making the complex, human’ is no easy task, but someone’s gotta do it. Here’s the latest from the frontline.
If tech, ideas, culture and top flight strat chat are your thing, you’re in for a treat. Here’s our latest news and views.
Campaign for DeepMind
DeepMind - AI by you
Including diverse perspectives and backgrounds in the creation of AI is key to ensuring that it not only represents humanity's interests and concerns, but more crucially, that it is also free from bias. Our partners at DeepMind are doing just that; they’re creating a more representative AI ecosystem and community, through their commitment to support higher education for underrepresented groups. We’ve been working with them over the last six months to build the newly launched ‘AI by you’ campaign to promote their long-running global scholarship programme.
Manifesto Film
Watch Scholar series here.
Insight in humanising tech brands
Culture’s shaping of tech shows how tech brands must now change.
“Brands need to re-examine their relationships with people — what the brand stands for, what they say and how they behave.” Our Strategy Director, Kerensa Ayivor shares valuable thoughts on how tech brands must change.
She says: Kantar has defined “humanising brands” as involving a brand re-examining its relationships with people, what that brand stands for, what they say and how they behave. Tech brands now need to be doing this more than ever before. If they are to be more “human”, they need to dial up a number of things, including Relevance, Distinctiveness and Resonance.
Read more on her insights here.
Focus on cultural intelligence
We pride ourselves on being the agency that deeply understands and breaks through cultural barriers.
Cultural Intelligence (CQ) is a globally recognised way of assessing and improving effectiveness in culturally diverse situations - culture meaning anything from nationality to age, gender or socio economic groups and more. It is a malleable capability that can be enhanced by multicultural experiences, training and self-awareness programs, travel and education. Developing better cross-cultural relationships with our clients and with each other as a global agency are only some of the ways that CQ can enrich us as professionals and also just as humans.
We are working with ex-Googler Rosie Allimonos to develop our Cultural Agility skills as a team - and this month, our CEO Julie Cohen and Rosie spoke at International Trade Week to discuss the importance of breaking past cultural barriers when going global in business.
