Robots, creatives and forgetting your password.
This is a mini Hits and Highlights of recent work and news we hope you’ll find useful and relevant. Not the easiest time out there at the moment but we, like you, keep on keeping on.
New Work
We make the complex, human. Never has that been more true than with this project. Because despite what we’ve seen in the movies, getting a robot to understand a command and execute it in the physical world is very, very difficult. One that’s recently been achieved by the super smart (and lovely) team at Google Research.
Our brief was to help people understand what they’ve done and why it’s so groundbreaking. But to do it in a way that turns this piece of research into an entertaining, relatable watch.
Thanks to the wonderful Google researchers (and robots!) for their great debut performances :)
Google Robotics
The Passwordless Future
Who has the time, and quite frankly the brain space, to remember a hundred different passwords?
We worked with the Google Safety Engineering Center on their latest film explaining how new technology is making online life radically easier AND safer at the same time.
New Hires
Our global creative team is growing. And fast,
We’ve welcomed the brilliant Andrea Lau as Creative Director (Apple, TBWA, Leo Burnett) to lead the department in APAC, and April Kwang as Senior Art Director (Toaster) to push our visual output and social campaigns in San Francisco
New News
Our creative team shares their extremely valuable pearls of wisdom with the world!
The whole team featured in High 5 - collectively reflecting on five of their favourite projects that produced ingenious answers to complex issues.
Global ECD Jim de Zoete tells Campaign how we can all avoid a presentation horror story.
US Creative Director Alex Hill talks to Little Black Book about breaking the creative hiring mold.
EMEA Creative Director Rohit Iyer becomes our latest mentor for the Creative Mentor Network.
We’d love to hear your recent hits and highlights too.
