The Ever Evolving Face of Tech.
It’s only April and 2023 has already been a whirlwind. Especially if you are in the world of tech.
Last year we dedicated ourselves to trying to understand the big narratives around tech that appear in the media and more broadly in society. The prevailing one being negative - tech as a runaway train rushing through our lives and reshaping our culture for the worst.
We emerged with a different view. Rather than tech shaping us, it’s possible to see that actually we shape tech. We believe technology is an expression of humanity’s creativity, ingenuity and ability to problem-solve. You can read more of our thoughts below.
We now take this more positive idea into all our work.
We are the leading creative agency helping pioneering tech companies solve their toughest comms challenges.
Our Strategy Director, Kerensa Aviyor, distils these thoughts into advice for tech marketers around how to build connection and resonance.
A different approach to tech marketing is needed.
Aaron Hutchinson, Global MD: “Robots aren’t the enemy: how to change the narrative around tech”
Making tech seem more human and relatable is crucial in order to offer a more balanced view in it's role.
Google Research - Project Palmer
Getting a robot to understand a command and execute it in the physical world is a very, very difficult challenge. We made a film to help people understand language model breakthroughs in a way that’s simple and entertaining.
