Cultures shaping of tech shows how tech brands must now change!

Tech is driven by a dominant narrative which is largely negative. It shows up in clickbait headlines, dystopian movies and results in an ever increasing feeling of ‘otherness’ and disconnection.

One of the biggest challenges for tech marketing is finding ways to build emotional connections and resonance.

Here are three thought starters from our strategy director, Kerensa Ayivor, on LBB