We sold without selling, creating native trend-led content that slipped seamlessly into #FYPs and drove TikTok Promote’s explosive growth across Southeast Asia.

+ Cultural Readiness  

+ Meaningful Storytelling

+ Unlocking Growth

TikTok Promote is an in-app monetisation tool that empowers creators and businesses to grow their audience, amplify views, and increase website visits. The challenge? No one knew it existed. Our task was to launch the product with ads that scaled acquisition rapidly across the culturally diverse APAC markets of Indonesia, Thailand, and Vietnam.

CONTEXT

CHALLENGE

TikTok’s core audience are Gen Z creators who are masters of spotting and skipping anything that feels like an ad.

STRATEGY

Methodology

01
Audience Architecture
Move away from stereotypes to a place of intimate audience knowledge and understanding.
Product Narrative Framework
Define the core narrative of your product, revealing your unique value and relevance to audiences.
02
Communication Blueprint
Integrates strategic intent with tactical execution to optimise for success and ROI.
03
Creative Catalyst
Tap into the cultural and creative zeitgeist to define new levels of creative ambition.
04
Story Maker
Transform your brand or product messaging into a compelling story for a film, animation or filmed series.
05
Communication Playbook
Analyse performance to identify what to stop, start, and continue in your communication strategy.