We sold without selling, creating native trend-led content that slipped seamlessly into #FYPs and drove TikTok Promote’s explosive growth across Southeast Asia.
+ Cultural Readiness
+ Meaningful Storytelling
+ Unlocking Growth
2022 - 2023
TikTok Promote is an in-app monetisation tool that empowers creators and businesses to grow their audience, amplify views, and increase website visits. The challenge? No one knew it existed. Our task was to launch the product with ads that scaled acquisition rapidly across the culturally diverse APAC markets of Indonesia, Thailand, and Vietnam.
TikTok’s core audience are Gen Z creators who are masters of spotting and skipping anything that feels like an ad.
CONTEXT
CHALLENGE
STRATEGY
We created content that looked and felt like it belonged on the platform by rooting them in TikTok trends to entertain and engage users.
Methodology
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01
Audience Architecture
Move away from stereotypes to a place of intimate audience knowledge and understanding.
Product Narrative Framework
Define the core narrative of your product, revealing your unique value and relevance to audiences.
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02
Communication Blueprint
Integrates strategic intent with tactical execution to optimise for success and ROI.
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03
Creative Catalyst
Tap into the cultural and creative zeitgeist to define new levels of creative ambition.
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04
Story Maker
Transform your brand or product messaging into a compelling story for a film, animation or filmed series.
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05
Communication Playbook
Analyse performance to identify what to stop, start, and continue in your communication strategy.
RESULTS
70%
average CTR
40%
of global total revenue
75%
new user revenue
$10
average CPA
DELIVERED
Comms framework for Indonesia, Thailand, Vietnam, Singapore, Malaysia, Philippines, Japan, and Korea
Product launch strategy
More than 500 localised TikTok videos for global use over two years
WE WERE BORN TO BRIDGE — IT’S IN OUR NAME
We are a global, independent creative agency that’s proudly woman-owned and a B Corp.
