From trying to communicate its technical roadmap to the industry, to telling stories about Quantum science to the whole world.
+ Cultural Readiness
+ Meaningful Storytelling
+ Unlocking Growth
2019 - Ongoing
CONTEXT
Google Quantum AI is dedicated to building a universal quantum computer to solve problems that are currently intractable for even the most powerful supercomputers. Its mission is to identify and develop impactful, societally beneficial applications for this technology, from drug discovery to sustainable energy.
CHALLENGE
Like many innovation-driven companies, Google Quantum AI's breakthroughs are complex and don't come with immediate or obvious benefits. Communicating the value of quantum technology—which at its core asks us to imagine the impossible—requires infusing meaning, purpose, and clarity directly into the storytelling itself.
STRATEGY
Implement a storytelling approach to communicate breakthroughs and thought-leadership in an accessible and inspiring way. This strategy decodes the complexity of the brand's work, imbues its innovations with meaning, and expresses its mission in a truly authentic voice.
Quantum
Lab Tour Video
Quantum Frontier
Vision Film
Willow Hardware
Launch Video
3D Hardware Rendering
Technical
Explainer Design
& Animation
Quantum
Error Correction
Mini Doc
RESULTS
Top
4
performing assets
on channel
#1 asset reaching
7.4 million
views
DELIVERED
2 Hardware Announcements
5 Hero Films
1 Competition Launch
WE WERE BORN TO BRIDGE — IT’S IN OUR NAME
Across the Pond is a global creative agency
that helps technology brands bridge the divide between their innovation and human meaning. We are a global, independent creative agency that’s proudly woman-owned and a B Corp.
