Our ECD writes about the impact of AI generators in the creative industries in Campaign magazine

Our super duper ECD Jim de Zoete has been published once again in Campaign Magazine.

Many people in the creative industries are worried about the impact AI generators may have on their livelihoods. But Jim argues that brands still need to find something unique, and interesting, to say, and then crucially, say it in a way that is distinct to them.

He says: “It sounds obvious but ChatGPT can’t think. Good writers need to be good thinkers, which means the good ones won’t be out of a job any time soon”.

Read his thoughts in his latest article forCampaign Magazine UK here.