From reactive storytelling to a strategic content ecosystem: How we helped Google Research turn breakthrough science into global brand equity.

+ Cultural Readiness 


+ Meaningful Storytelling

+ Unlocking Growth

2022 - Present

Google Research fuels Google's most ambitious theoretical and applied AI research. Its work in climate, ecology, healthcare, and social equality is broad and inspiring. 

Google Research needed to translate its groundbreaking, but complex, work into clear, meaningful stories that would resonate with diverse audiences, build brand credibility, and perform across channels.

CONTEXT

CHALLENGE

STRATEGY

Create an always-on content ecosystem to unlock brand advantage and transform scientific breakthroughs into a clear, coherent work library.  This fostered deep engagement with researchers and tech-curious audiences and scaled storytelling impact.

Methodology

  • 01

    Audience Architecture

    We mapped who to engage and which topics and stories would gain traction.

    Narrative Framework

    Clarified Google Research’s unique value proposition and path to differentiation amongst competitors.

  • 02

    Storytelling Strategy

    Translated the brand purpose into a storytelling platform that could transform explainer content into stories with meaning.

    Communication Blueprint

    Developed an ‘Engage, Excite and Educate’ content framework, informed by channel analysis, to ensure relevance, reach, and impact.

  • 03

    Creative Catalyst

    Delivered a playbook of new perspectives, ideas, and fresh styles of storytelling to choose from.

  • 04

    Brand Amplifier - Innovation Explainer - Story Maker

    Executed 50+ assets for YouTube, YouTube Shorts, LinkedIn, and paid media platforms - including brand anthems, culturally-informed education pieces, engaging mini-doc series, and flagship announcement videos.

  • 05

    Communication Playbook

    Analysis of performance data to inform future content - growing views, channel subscribers and increasing engagement year on year.

Elevating Black Voices

through AI voice recognition

Solving flood

preparedness

with AI

Bridging AI with

healthcare tech

Paid media content strategy

Protecting biodiversity

through birdsong

Putting

everyone on the

map using AI

Tackling genomic

bias using AI

RESULTS

23%

+

views

46%

+

shares

194%

+

retention

8.1%

+

female viewership

Performance data Jan-July 2024

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