Our DeepMind AI by You Campaign shortlisted.
We couldnât be more excited to hear our Campaign for DeepMind - AI by you has been shortlisted in the Brand Film Awards Purpose: Not for profit/giving back category.
Our CEO Julie Cohen was a guest in Blair Ennsâ 20% Podcast
Julie said:
âIt was great fun chatting with Blair Enns and Leah Power on their 20% Podcast all about marketing procurement.
Did you know 2023 could be the Year of the Rabbit or the Cat, depending on where you live?
At Across the Pond, we celebrate them bothâas seen in this lucky charm created by Sanni, an emerging artist from The BRIT School as part of our Foot in the Door programme.
Celebrating Hispanic Heritage Month
Hispanic Heritage Month, which runs from September 15th to October 15th, is a time to celebrate and honour the rich culture, history, and contributions of Hispanic and Latino communities in the United States.
Packed Lunch: Fire of Love - A Q&A with Director, Sara Dosa
We recently were joined by Sara Dosa for another thrilling âPacked Lunchâ episode.
Sara directed, wrote and produced Fire of Love and we were lucky enough to have her come in and share with us her experience on making this incredible film. đđœïž
Packed Lunch: Explore Metaverse Diversity
We had the honor of hosting Arthur O'Neill from Mindshare as part of our enlightening Packed Lunch Series. đ„Șđ Arthur delved into a captivating discussion about the significance of diversity in the ever-evolving Metaverse and why it truly matters.
We are writing the language of the future. Letâs make sure everyone can read it.
Kerensa Ayivor, our Strategist, shares her insights on how we can communicate tech in way that is inclusive for all. Read more to understand why this is important and how we can achieve this.
Packed Lunch: Common People
As part of our âPacked Lunchâ lunch and learn series we welcomed Tom Armstrong and Jed Hallam from Common People to our London Office.
Common People is a community for people within creative industries with experience of being from a Working Class background. They started in the summer of 2021 after reading a report which found that only 16% of people working full time in the creative industries are from a Working Class background. They aim to address this imbalance through talks, consultancy and connecting good people.
The Ever Evolving Face of Tech.
Itâs only May and 2023 has already been a whirlwind. Especially if you are in the world of tech.
Last year we dedicated ourselves to trying to understand the big narratives around tech that appear in the media and more broadly in society. The prevailing one being negative - tech as a runaway train rushing through our lives and reshaping our culture for the worst.
Women In Tech
There is a well known history of homogeneity in the tech industry. Thankfully many of our clients and other tech companies are focused on diversifying their workforces.
At Across the Pond we know how important good representation is in our work, and for that reason we were compelled to create a series, profiling amazing women in tech. These female leaders are all key players in their businesses. We are celebrating their individuality, their experiences and their wisdom in conversations with female leaders here at Across the Pond.
Across the Pond is proud to announce we are now a certified B Corporation! đ„ł
Weâre happy to announce that Across the Pond is now a Certified B Corporation!
Across the Ponds Womenâs History Month Library
In honour of Womenâs History Month we dreamed up a majestic library full of books written by women. đđ Although we would love to go there in real life, a digital library will have to do for now.
We signed the workplace menopause pledge!
In progressive workplaces all around the world, well being taboos are being broken. But thereâs one taboo that firmly remains stubbornly unspoken about - menopause.
Making the complex, human.
âMaking the complex, humanâ is no easy task, but someoneâs gotta do it. Hereâs the latest from the frontline.
If tech, ideas, culture and top flight strat chat are your thing, youâre in for a treat. Hereâs our latest news and views.
DEI must be the beating heart of a business never a side quest
Anna, our Head of Brand and DEI, shares her thoughts on why DEI shouldnât be approached as a ânice to haveâ especially during the recession.
Cultures shaping of tech shows how tech brands must now change!
Three thought starters from our Strategy Director, Kerensa Ayivor, on how tech marketing should change.
The real (human) cost of pitching
Julie Cohen is joined by Win Without Pitchingâs Blair Enns on the latest episode of The Drums podcast CEO Matters.
Breaking Through Cultural Barriers
Our CEO, Julie Cohen, and Rosie Allimonos (ex Google and BBC), shared tips and advice on how to break those cultural barriers and the importance of cultural intelligence at International Trade Week, a virtual live event.
âThe new role models now show itâs okay to let the ball drop because you know theyâre going to pick it back up againâ
Our Financial Director, Sinthiya Croos, has learnt to look for role models everywhere in life. No matter the age we really can learn from everyone.
How to be an optimistic tech sceptic!
Our Head of Client Services Christopher Godfree writes about how alarmist headlines donât help anyone to think critically about whatâs really happening - and in fact, the more we understand technological progress, the better we are able to manage, legislate for, and benefit from it.