GOOGLE search
Showing the world the power of ‘Voice Search’
challenge
For many people new technology can seem scary. When Google launched ‘Voice Search’ as a tool available for everyone, people were wary about using it. What was it for? How did it work? Was it listening to me? Google needed to demystify it.
solution
We decided to demonstrate how it worked in a true story. But not just any true story. This was the story of Aum. A seven year old boy who ran away from home in Thailand. He wound up in a big city lost forever because he couldn’t read or write. He had no way of finding his way home. Until twenty years later he discovered ‘Voice Search’.
Launch film
Outcome
The film became a YouTube hit with over 5 million views and people everywhere now embrace Voice Search as part of their everyday lives.