AND INTO THE WORLD:
HELPING NEXT
GEN ROBOTICS
FIND ITS STORY
The era of fully-agentic partner robots has begun – a shift from rigid, pre-programmed automation to a world of general-purpose machines that can learn, reason and adapt in real environments.
But as robotics moves from labs to everyday life, adoption will require not only technical credibility but public trust. In a world where one failure can become a headline, trust is earned slowly but lost instantly. To succeed in this new world, robotics companies will need to turn complex capability into clarity.
That is the work that we focus on – helping robotics teams bridge the gap between what your systems can do and what people are ready to believe, adopt and build with.
GEMINI
ROBOTICS
Creating technical understanding of what’s
happening in the lab by making the unseen, seen.
THE FIRST TASK IS TO CREATE CLARITY.
Technical explainers are essential, but agentic breakthroughs can be hard to show on screen.
Robots that can reason their way through multi-step tasks in natural language and use tools like Google Search to inform their actions is a stunning step forward in engineering terms.
But for audiences already familiar with the sci-fi agility of pre-programmed robots that can dance and backflip, the impact of this breakthrough is hard to grasp.
The key is to create technical explainers with a clear and accurate narrative, paired with visuals that actually lean into the iterative, painstaking nature of truly cutting-edge research:
Show the lab environment, include live commentary and insights from the engineering team, and focus on the relationship between robot and researcher being built in real time.
This will get people leaning into your content, extinguish skepticism, and ultimately build trust.
Gemini Robotics 1.5
Our clear, human explainers to launch Google DeepMind’s
Gemini Robotics 1.5.
Google Research and
Everyday Robots
A playful approach for Google Research that earned them over
1.1m views.
CIRCLE x
OPEN MIND
It’s not just understanding, you have to create
meaning by elaborating on the ‘why’.
IT’S IMPORTANT THAT AUDIENCES
UNDERSTAND THE MEANING OF WHAT
THEY’RE SEEING.
Technical clarity is only part of the story. As well as the ‘how’, you need to connect audiences to your ‘why’. With nascent tech, the instinct is to not overpromise. But it’s also important to crystallize a narrative that opens the door to its world-changing potential.
Circle Launch Film
Our product demo for Circle x Open Mind helped crypto audiences imagine how digital currencies and robotics will function together seamlessly in the future.
INTRINSIC AI
Build momentum and credibility through real
customer stories.
At a point in the journey, it becomes crucial to help potential customers cross the chasm from engagement to adoption.
In this era of a hardware-agnostic, software-first approach, smaller businesses can automate without specialized engineers, or hefty investments.
IT’S HARD FOR MANY MANUFACTURERS IN
TRADITIONAL INDUSTRIES TO IMAGINE
THIS KIND OF PARADIGM SHIFT.
You need to help them see themselves leading the charge towards AI-driven automation. Real customer stories are vital in positioning your brand as industry-ready, collaborative partners with skin in the game, rather than another Silicon Valley venture.
Intrinsic AI x Comau
Our customer stories for Intrinsic AI show their partnership with established names like Comau and Newston.
WE WERE BORN TO BRIDGE — IT’S IN OUR NAME
We are a global, independent creative agency that’s proudly woman-owned and a B Corp.
