GOOGLE DEEPMIND
We’re Taking AI Further
Google DeepMind had long been highly regarded as an AI research company, but as they began to apply their technology to the real world they needed help with a perception shift. They asked for our help to show AI-curious audiences that their tech doesn't just live in research papers — it is being applied and improving our lives.
Within the cultural narrative today, generative tech has taken over, with a focus on hype rather than helpfulness. The hype narrative drives anxiety and dystopian perspectives which often obscures the meaningful contribution AI plays towards society. This offered an opportunity to change perspectives by showing how Google DeepMind is creating programs and models that support helpful long-term societal goals vs. short-term efficiency gains.
'We're taking AI further' — an articulation of both Google DeepMind's internal approach to developing AI and the way they see it being applied for our betterment.
Hero Film
We developed the language, visual style and voice for a consistent social media campaign across YouTube, Instagram and Reddit. From the beautifully animated Impact Stories hero film we directed, we developed a multitude of other bespoke, social-first assets including stories, carousels and Shorts content that all drove audiences to the Google DeepMind website. The campaign is a clarion call to all other AI companies to follow suit and take AI further.