YOUTUBE
Showing marketers that YouTube is now mainstream
Some UK advertisers and marketers are unaware of the full audience reach of YouTube - young to old, north to south it’s reach is unparalleled. Our challenge was to show how it’s now part of the mainstream.
Trailer
The idea was ‘This is my YouTube’: well known famous faces revealing their favourite YouTube moments. We created a new format where celebrity couples revealed to each other their YouTube search history. I mean, would you show your partner yours? The series included Olympic champ Nicola Adams, DJ Annie Mac and footballer Rio Ferdinand, plus their other halves.
Nikki and Ella
Rio and Kate
Annie and Toddla T
Specific results are confidential, but the series was such a success on both YouTube and LinkedIn, that a second series was quickly commissioned featuring the likes of actor Andrew Scott, DJ Clara Amfo and singer-songwriter Jessie Ware.