How to be an optimistic tech sceptic!
Our Head of Client Services Christopher Godfree writes about how alarmist headlines don’t help anyone to think critically about what’s really happening - and in fact, the more we understand technological progress, the better we are able to manage, legislate for, and benefit from it.
“I want to be able to tell my daughter I have tried to help the planet”
Tom Dore, our Global Head of Production and Sustainability, shares his passion for sustainable production, and his determination for the agency to become Net Zero by 2030.
New Art Director in the house!
More exciting hiring news for us!
We are thrilled to welcome April Kwang to the San Francisco creative team. April joins us as Senior Art Director bringing both her creative skills and strategic drive.
Across the Pond has been recognised across the pond!
We’re so happy to share that we won an award at the Shanghai International Advertising Festival
Robots, creatives and forgetting your password.
A quick blast of news and work from us at Across the Pond. As you know, we’re on a mission to help tech brands create a better world. Here’s a few of our latest campaigns and recruits to the cause.
Packed Lunch: Brown Girl Like Me
Continuing with Across the Pond's “Packed Lunch” speaker series, we welcomed Jaspreet Kaur (Hothi), poet, teacher and author of “Brown Girl Like Me - The Essential Guidebook and Manifesto for South Asian Girls and Women”.
Julie Cohen makes Campaigns 40 over 40 list!
It’s pretty exciting to see our CEO, Julie Cohen, acknowledged and recognised in Campaigns 40 over 40.
Packed Lunch: From reality TV chump to HIV+ Activist, understanding HIV in 2022
We had a brilliant 'Packed Lunch' session recently. We were honoured to hear from Alex Causton, who shared his journey with HIV, and told us important ways we can be allies to the HIV+ community.
Across the Pond announces Kerensa Ayivor as Strategy Director
We're thrilled to share the news about our new colleague! Kerensa has joined us as Strategy Director at Across the Pond. She is based in London, and will work with our global team.
We know stationery doesn’t sound that exciting but winning a wood pencil sure does!
Another win for our film ‘Calling Attendance’! This time a wood pencil at the D&AD Awards.
Totes emosh about winning most emotional film at the Brand Film Awards 🥲 🥲
We were beyond honored and proud that our film for Education Above All won the category for Most Emotional Film at the Brand Film Awards!
We are one of Campaign’s ‘Best Place to Work 2022’
We are thrilled to know that we made it into the top 20 agencies of Campaign’s Best Places to Work list!
Three more awards?! We did a double take too!
This time we bring home wins from the American Advertising Awards!
Our Hydrogen truck went digging and found platinum! 🤩
We couldn’t be more excited for our three platinum wins at the AVA’s!
Across the Pond names Christopher Godfree first Head of Client Services
We are excited to announce the latest addition to our team! Christopher has joined us as the first Head of Client Services at Across the Pond.
Why ads featuring queer families shouldn't have to play it straight
Following on from her original article in Campaign Magazine UK about the portrayal, or lack thereof, of LGBTQ+ families in advertising, sparked a bigger conversation than she’d first imagined. In this follow up she now pushes for brands & agencies to consider a more diverse scope of representation even within this community.
Two Shark awards? 🦈🦈 We’re going to need a bigger boat.
We’re thrilled to see our work for Education Above All and Helen Bamber Foundation recognised.
How UK advertising helps emerging Chinese brands grow faster
Li Wei, Managing Director for Across the Pond China, is already making waves. Here she is on the panel at a recent event hosted by the UK’s Department of International Trade jointly with UKAEG and the Shanghai International Advertising Festival.
Announcing our new China MD, Li Wei
A long time coming, but we are finally on the ground in Shanghai, with our new MD Li Wei.