Rohit Iyer promoted to Creative Director, EMEA

We're delighted to announce that Rohit Iyer has been promoted to Creative Director in our London office, overseeing the Google, YouTube and DeepMind accounts across EMEA.

Rohit joined Across the Pond in 2016, after a stellar rise in the world of broadcast and advertising, culminating in the national launch campaign for ‘Colors Infinity’, an English entertainment channel for Viacom in India. 

His recent work includes high profile and award-winning campaigns for YouTube (This is My YouTube, Creative Economy), DeepMind (Alphafold) and the Malala Fund (Roll call).

“Rohit is the perfect creative leader for our Alphabet accounts across EMEA. His deep understanding of Google and the world of tech, married with his high level creative thinking and craft skills make his work truly standout. This is a thoroughly deserved promotion - he could make some great wall art with all those admiring client quotes - and I can’t wait to see the campaigns he develops. He’s a star.”

— says Jim, our ECD.