NEW WORK ⭐ Demonstrating the importance of ad revenue for the New York Times

There's skepticism and confusion about ad revenue in the world of News, especially from the policymakers that regulate the ads ecosystem.

In our new film for Google, we needed to show them that, along with subscriptions, ads are the lifeblood fuelling important and beloved publications like the New York Times. 

Our new film explores how Google and the NYT are working together to use data safely, responsibly, and creatively for incredible user experiences. 

We love getting under the skin of these complex topics and niche audience insights. As well as getting to film in such an iconic building, where journalism is protected and truth is told.