MAKE THE COMPLEX, HUMAN

Across the Pond is a global creative agency that helps technology brands bridge the divide between their innovation and human meaning.

TECHNOLOGY ONLY BREAKS THROUGH IF IT BREAKS THROUGH WITH PEOPLE

To move out of the lab and into the world, technology needs a pathway into culture.

By uncovering new perspectives and intersections, we help brands connect the brilliance of their creation to the audiences they need to reach.

UNLOCK CONNECTION THROUGH CREATIVITY

Unlocking Growth

Identify the opportunity for your innovation as a business and a brand and discover where your breakthrough will gain traction.

Cultural Readiness

Design a technology brand with a place in the world—an operating system of visual, verbal and behavioral language that aligns it with the world of your customers.

Meaningful Storytelling

Create campaigns and content that connect the genius of your innovation to the lives and needs of your audience, creating understanding, advocacy and adoption.

OUR SEMIOTICS OF TECHNOLOGY REPORT

Insights to rethink the role culture plays in positioning emerging technologies.

THE CULTURAL ZEITGEIST

An outside-in exploration of the narratives unfolding around AI and how they might affect your brand.

QUANTUM STORYTELLING SUPREMACY

How to create clarity and meaning around quantum computing milestones.

WE WERE BORN TO BRIDGE — IT’S IN OUR NAME

We are a global, independent creative agency that’s proudly woman-owned and a B Corp.

SAN FRANCISCO

LONDON

SINGAPORE