Whilst Malala Fund was thriving on some social platforms, they weren’t maximising the possibilities that YouTube had to offer for long-form storytelling. So we revamped their entire YouTube channel with a branding and content strategy that led to the creation of multiple new web series, like ‘Roll Call’ — a series of stories by, for and about girls’ challenges - five new content streams and hours of new content. What’s more we gave the channel a design and identity overhaul creating an essentially all new Malala Fund channel.