Solutions

We connect innovation to human meaning, helping tech and culture realize their mutual potential.

Clients engage us in three ways to help solve specific challenges.

Unlocking Growth

Identify the opportunity for your innovation as a business and a brand and discover where your breakthrough will gain traction.

Cultural Readiness

Design a technology brand with a place in the world—an operating system of visual, verbal and behavioral language that aligns it with the world of your customers.

Meaningful Storytelling

Create campaigns and content that connect the genius of your innovation to the lives and needs of your audience, creating understanding, advocacy and adoption.

What it’s for

Growth challenges

Value it delivers

Product adoption and brand advocacy

What ATP does

Turns complex technology into meaningful storytelling by connecting your innovation to audiences