From trying to communicate its technical roadmap, to telling stories about Quantum science to the whole world.
+ Cultural Readiness
+ Meaningful Storytelling
+ Unlocking Growth
2019 - Ongoing
Google Quantum AI is dedicated to building a universal quantum computer to solve problems that are currently intractable for even the most powerful supercomputers. Its mission is to identify and develop impactful, societally beneficial applications for this technology, from drug discovery to sustainable energy.
CONTEXT
CHALLENGE
STRATEGY
Like many innovation-driven companies, Google Quantum AI's breakthroughs are complex and don't come with immediate or obvious benefits. Communicating the value of quantum technology—which at its core asks us to imagine the impossible—requires infusing meaning, purpose, and clarity into the storytelling itself.
Implement a storytelling approach to communicate breakthroughs and thought-leadership in an accessible and inspiring way. Decode the complexity of the brand's work, imbue its innovations with meaning, and express its mission in a truly authentic voice.
Lab Tour Video
Willow Hardware
Launch Video
Quantum Frontier
Vision Film
3D Hardware Rendering
Technical
Explainer Design
& Animation
Quantum
Error Correction
Mini Doc
RESULTS
Top
4
performing assets
on channel
#1 asset reaching
7.4 million
views
DELIVERED
5 Hero Films
2 Hardware Announcements
1 Competition Launch
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