Leveraging deep science and complex innovation into brand equity and purpose.

+ Cultural Readiness 


+ Meaningful Storytelling


+ Unlocking Growth

2022 - Present

CONTEXT

Google Research fuels Google’s most ambitious theoretical and applied AI work across climate, healthcare, ecology, and social equality. Its breakthroughs are significant and impactful.

CHALLENGE

Google Research needed to translate their complex, groundbreaking work into clear, meaningful and relevant stories that would resonate with diverse audiences, build brand credibility, and perform across channels. Primary KPIs: Subscriber growth, higher female viewership, increased engagement (please specify channels).

STRATEGY

Unlock brand advantage and build meaningful, long-term engagement with researcher and tech-curious audiences. We created an always-on content ecosystem that transformed the organization’s scientific breakthroughs into a clear and coherent library of work, scaling its storytelling impact.

  • 01 Decode

    Audience Architecture

    Mapped who to engage, and which topics and stories would resonate and gain traction.

    Narrative Framework

    Clarified Google Research’s unique value proposition and path to differentiation amongst competitors within the respective fields.

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