https://acrossthepond.com/news daily 0.75 2025-05-23 https://acrossthepond.com/news/across-the-pond-apac-film-for-google-cloud-summit-jarkata-2025-zp34x monthly 0.5 2025-05-23 https://acrossthepond.com/news/quantum-storytime-bridging-the-quantum-divide-through-meaningful-storytelling monthly 0.5 2025-05-12 https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/3bfc3012-f5c2-447d-a9a7-0d69f92ca64b/JC+TL+Header+Image.png NEWS - Quantum Storytime ⚛️ Bridging the Quantum Divide through meaningful storytelling - Make it stand out The Quantum Frontier - Google Quantum AI https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/b35411cb-3b86-47ae-879d-5e2192fe0051/unnamed+%284%29.png NEWS - Quantum Storytime ⚛️ Bridging the Quantum Divide through meaningful storytelling - Make it stand out 2022 Edelman Trust Barometer Special Report: Trust in Technology - Trust vs Adoption https://acrossthepond.com/news/you-cant-trust-what-you-dont-understand monthly 0.5 2025-04-03 https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/d174b4f1-99bb-4421-a279-b397058d8e65/AcrossthePond_YouCantTrustWhatYouDontUnderstand NEWS - You Can’t Trust What You Don’t Understand - Make it stand out Emerging technology demands a leap into the unknown—something few people feel ready for. After years of rapid change, society is exhausted and wary. Yet AI is accelerating faster than ever. Between 2007 and 2021, patents for new ideas increased by 81%, underscoring the breakneck pace of innovation. The result? A widening gap between technology’s potential and public understanding, breeding fear and resistance. If we fail to bridge this gap, we risk deepening inequality. Those who grasp AI and quantum computing will gain opportunities; those who don’t will be left behind. Tech brands must demystify these advancements, making them accessible and relatable. As communicators, we have two key responsibilities: Promote Media Literacy – People from all walks of life must understand emerging technologies to engage in shaping the future. Close the Knowledge Divide – Without clear communication, only a select few will benefit from these breakthroughs, widening social and economic gaps. We need to explore every possible way to make world-changing tech human, relatable, and accessible. One major challenge that often goes unaddressed is the visual language of AI and quantum computing. The imagery surrounding these technologies can be one of the first barriers preventing them from feeling inclusive, understandable, and human. https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/e3709509-56ef-4da1-ae59-1ddbe3141b00/AI+Representation+in+Images_AtP NEWS - You Can’t Trust What You Don’t Understand - Make it stand out Examples of representation of AI in imagery. https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/7aa54912-238a-49f4-a8ca-8c1b4caa7109/Representation+of+Quantum+Computing+in+Imagery_AtP NEWS - You Can’t Trust What You Don’t Understand - Make it stand out Examples of representation of Quantum Computing in imagery. https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/dd914d98-8977-4c2e-86f9-13de1d25b389/Intentionality+in+Visual+Language%3A+Emerging+Tech NEWS - You Can’t Trust What You Don’t Understand - Make it stand out A collage of different graphic references, including nature, circles, biophilic warmth and colors. https://acrossthepond.com/news/new-work-google-researchopen-buildings-using-ai-to-put-everyone-on-the-map-1 monthly 0.5 2025-01-20 https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/6d70ff36-f768-4272-a44d-f48dd91ef041/Open+Buildings+Images-2.png NEWS - NEW WORK ⭐ Google Research Open Buildings: Using AI to put everyone on the map - Make it stand out Open Buildings: A story grounded in communities and landscapes. https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/14d66c83-3352-4903-9b65-fb650ce318b8/Open+Buildings+Images.png NEWS - NEW WORK ⭐ Google Research Open Buildings: Using AI to put everyone on the map - Make it stand out Transforming the perception of Maps: from a navigational tool, to a driver of transformation. https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/c1e3fd83-0fd1-4cef-8b42-9751d936855c/Open+Buildings+Images-2.gif NEWS - NEW WORK ⭐ Google Research Open Buildings: Using AI to put everyone on the map - Make it stand out Explaining AI through accessible visuals: closing the gap in high resolution satellite imagery. https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/3e40f7d3-b94d-4ca9-82e1-3def03634de3/Open+Buildings+-+Media.png NEWS - NEW WORK ⭐ Google Research Open Buildings: Using AI to put everyone on the map - Make it stand out Google Research: Open Buildings - Using AI to put everyone on the map, earned media and engagement. https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/464d05b8-15dd-4bcc-a4f0-86dc3ded704c/Open+Buildings+Images-4.png NEWS - NEW WORK ⭐ Google Research Open Buildings: Using AI to put everyone on the map - Make it stand out Solar Powered Mini-Grids in Uganda, made possible by Sunbird AI using the Open Buildings dataset. https://acrossthepond.com/news/new-work-google-gemini-api-competition-winners-with-christopher-lloyd monthly 0.5 2025-01-10 https://acrossthepond.com/news/acrosstheyear2024apac monthly 0.5 2025-01-10 https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/de3082db-6f6f-42e0-9757-9e10e953b6f9/Across+the+Year+-+Blogpost+Masthead.jpeg NEWS - ️ Across the Year in APAC - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/3d921eec-7e56-4965-a317-3ff62ae81e5c/1674035809037.png NEWS - ️ Across the Year in APAC - Make it stand out Did you know you can receive insights about how tech shows up in the world directly from Kerensa Ayivor, our Head of Strategy? Sign up to read how shaping the semiotics of tech can help fight scepticism and read more about the evolving narratives around AI in culture. https://acrossthepond.com/news/new-work-google-experience-ai-empowering-the-next-generation-for-an-ai-future monthly 0.5 2024-11-12 https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/146e56b4-6542-4c02-be5a-678d9be69c31/1d4127bf-5da6-488e-8e9b-f8398663c522.png NEWS - NEW WORK ⭐ Google: Experience AI - Empowering the next generation for an AI future. - Make it stand out Nick Alden of Across The Pond, a creative lead on the project, reflected on the film: “Personally, I like that the film goes beyond technology and AI. It challenges adults to think deeply about the world we've created and what we’re leaving behind for them. And I love so many of the kids’ thoughts too. They truly want a fair and equal society.” Across The Pond: Making the complex, human. Contact us at hello@acrossthepond.com to discover how we can bring your technology to life through meaningful storytelling. https://acrossthepond.com/news/whatsapp-commissions-across-the-pond-singapore-to-launch-new-advertising-format-in-indonesia monthly 0.5 2025-05-23 https://acrossthepond.com/news/across-the-pond-singapore-launches-the-worlds-first-film-for-gemini-academy monthly 0.5 2025-05-23 https://acrossthepond.com/news/across-the-pond-celebrates-googleorgs-commitment-to-digital-literacy monthly 0.5 2025-05-23 https://acrossthepond.com/news/g-o-o-g-l-e-nbsp-s-i-n-g-a-p-o-r-e-nbsp-nbsp-s-k-i-l-l-s-nbsp-i-g-n-i-t-i-o-n-nbsp-s-g monthly 0.5 2025-05-23 https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/3409f2b8-8498-40ee-b763-c743d648d6de/APAC+Keepsake+Image.png NEWS - Across the Pond APAC inspires Singaporeans to collect a professional keepsake like no other. https://acrossthepond.com/news/new-work-a-lab-tour-with-googles-quantum-team monthly 0.5 2024-10-04 https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/05221c64-56e0-49ba-a49b-4891f877aadd/New+Work+-+Google+Quantum+AI+-+Lab+Tour2.jpg NEWS - NEW WORK ⭐ AI Lab Tour with Google’s Quantum Team - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://acrossthepond.com/news/new-work-youtube-ad-products monthly 0.5 2024-08-27 https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/6946fb78-998b-4e45-8613-6a31c18effdb/Screenshot+2024-08-27+at+16.56.56.png NEWS - NEW WORK ⭐ YouTube Ad Products - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://acrossthepond.com/news/new-work-how-ai-is-helping-map-the-human-brain monthly 0.5 2024-07-18 https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/ae02ca84-0980-4d5b-95b8-90fe6591a8b5/New+Work+-+Google+Research+1-+Connectomics.jpg NEWS - NEW WORK ⭐ How AI is helping map the human brain - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://acrossthepond.com/news/new-work-christopher-lloyd-loves-google-gemini monthly 0.5 2024-05-16 https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/384682c3-58e0-4784-9a12-a76bd753a150/New+Work+-+Christopher+Lloyd.jpg NEWS - NEW WORK ⭐ Christopher Lloyd loves Google Gemini - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://acrossthepond.com/news/actionable-insights-on-how-to-develop-culturally-resonant-comms-for-tech-brands monthly 0.5 2024-04-30 https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/81396606-04da-4997-9f3a-e247e5604c36/blog+2+Trust+in+tech+by+subsectors.png NEWS - Actionable insights on how to develop culturally resonant comms for tech brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/9a09cda9-55f1-4313-8942-c431e38c83b3/blog+2+Trust+in+emerging+tech+subsectors.png NEWS - Actionable insights on how to develop culturally resonant comms for tech brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/c9527048-f6bf-4a85-a011-d2072840485a/blog+2+Tech+Visions.png NEWS - Actionable insights on how to develop culturally resonant comms for tech brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/6cc9e9dc-bb8a-49f8-9d48-a1dbeb7a885c/blog+2+Example+1+of+Tech+brand+communications.png NEWS - Actionable insights on how to develop culturally resonant comms for tech brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/52456d19-5332-4f77-b906-545622c38e8d/blog+2+Example+2+of+Tech+brand+communications.png NEWS - Actionable insights on how to develop culturally resonant comms for tech brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/a7870e93-e3c4-4d04-a846-4a15c82efd73/blog+2+Oppenheimer+Film+2024.png NEWS - Actionable insights on how to develop culturally resonant comms for tech brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://acrossthepond.com/news/building-a-working-knowledge-of-culture-and-why-it-matters-for-tech-brands monthly 0.5 2024-04-24 https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/55a934a5-ed06-4790-9304-11c7b088616c/Trust+in+tech+brands+graph+blog+1.png NEWS - Building a working knowledge of culture and why it matters for tech brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/5ee8ee15-8c79-4661-96c7-d04e71d42ac5/Trust+in+tech+brands+and+adoption+graph+blog+1.png NEWS - Building a working knowledge of culture and why it matters for tech brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/d84a7fa7-fef7-495b-b544-05e9d24cd46f/AI+Issues.+Lawsuits+blog+1.png NEWS - Building a working knowledge of culture and why it matters for tech brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/6c30cf29-b393-4eb3-a627-d0d44c7462c8/Tech+Narrative.+The+Promise+blog+1.png NEWS - Building a working knowledge of culture and why it matters for tech brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/f1637485-40a4-41b4-a4e6-a78768cdf22c/Tech+Brand+Cultural+Issues+blog+1.png NEWS - Building a working knowledge of culture and why it matters for tech brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/fb0aff01-37ea-4b8e-95b4-4e7791355e71/AI+Girlfriend+blog+1.png NEWS - Building a working knowledge of culture and why it matters for tech brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/8aba5dbf-32bf-4ffd-87e8-9ad2b7a79d72/AI+Films+blog+1.png NEWS - Building a working knowledge of culture and why it matters for tech brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/5b038e28-654f-47a6-8179-efb90ea32432/Al+Fears+blog+1.png NEWS - Building a working knowledge of culture and why it matters for tech brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://acrossthepond.com/news/new-work-demonstrating-innovation-in-an-ever-evolving-news-sector monthly 0.5 2024-04-17 https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/eb0e6f3f-6d81-4ca2-9289-d7e906562825/Main+Image.jpg NEWS - NEW WORK ⭐ Demonstrating innovation in an ever-evolving news sector - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://acrossthepond.com/news/new-work-the-future-of-health monthly 0.5 2024-04-17 https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/4267fc4d-e664-45f3-aa2f-2ccce878c6c2/Main+Image.jpg NEWS - NEW WORK ⭐ The future of health - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://acrossthepond.com/news/making-the-complex-human-the-power-of-strong-beautiful-and-effective-customer-stories monthly 0.5 2024-03-12 https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/3671829e-8529-4c5f-9eeb-029c7c21fcee/Customer+Stories+expertise+draft.jpg NEWS - Making the complex, human: The power of strong, beautiful and effective customer stories. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/dce9fb0a-f2d1-4a88-b471-75615626ef02/Customer+Stories+expertise+draft2.jpg NEWS - Making the complex, human: The power of strong, beautiful and effective customer stories. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/37f1a4f0-49ac-4fd6-8fbf-18ffb76c30fd/Customer+Stories+expertise+draft3.jpg NEWS - Making the complex, human: The power of strong, beautiful and effective customer stories. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://acrossthepond.com/news/new-work-google-quantum-ai-xprize monthly 0.5 2024-04-17 https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/66fa47ab-c5ea-4b13-9fa0-be9daad69c1e/NEW+WORK++%E2%AD%90++Google+Quantum+AI+X+Prize.jpg NEWS - NEW WORK ⭐ Google Quantum AI XPrize - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://acrossthepond.com/news/new-work-demonstrating-the-importance-of-ad-revenue-for-the-new-york-times monthly 0.5 2024-04-17 https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/d48bed16-c4e7-4e49-a49f-d5aae78242b0/NYT+main+image.jpg NEWS - NEW WORK ⭐ Demonstrating the importance of ad revenue for the New York Times - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://acrossthepond.com/news/new-work-building-a-gaming-future-for-indonesia-with-google-play monthly 0.5 2024-04-17 https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/f07ce781-b187-43d7-9513-040454c4a356/News+Page+Image.jpg NEWS - NEW WORK ⭐ Building a gaming future for Indonesia with Google Play - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://acrossthepond.com/news/wonderful-to-see-our-apac-creative-director-andrea-lau-on-the-jury-panel-for-the-association-of-advertising-singapore monthly 0.5 2023-12-07 https://acrossthepond.com/news/ceo-julie-cohen-and-head-of-growth-and-dei-anna-brent-have-been-selected-as-judges-for-the-dma-awards-2023 monthly 0.5 2023-12-07 https://acrossthepond.com/news/we-hosted-the-groundbreaking-changing-the-face-of-the-tech-event-with-speaker-kerensa-ayivor monthly 0.5 2023-12-08 https://acrossthepond.com/news/anna-brent-has-been-invited-to-serve-as-a-judge-for-channel-4s-diversity-in-advertising-award monthly 0.5 2023-12-08 https://acrossthepond.com/news/jim-de-zoete-is-stepping-into-the-spotlight-as-a-panelist-at-the-drum-awards monthly 0.5 2023-12-08 https://acrossthepond.com/news/as-part-of-our-packed-lunch-lunch-and-learn-series-we-welcomed-thorin-bristow-to-our-soho-hq monthly 0.5 2023-12-08 https://acrossthepond.com/news/our-apac-office-recently-hosted-their-first-packed-lunch-event monthly 0.5 2023-12-08 https://acrossthepond.com/news/jim-de-zoete-took-part-in-a-panel-at-the-uk-creative-festival monthly 0.5 2023-12-08 https://acrossthepond.com/news/andrea-lau-has-been-selected-to-be-on-the-jury-panel-for-the-prestigious-shiaf-awards monthly 0.5 2023-12-08 https://acrossthepond.com/news/across-the-pond-has-been-shortlisted-for-the-best-agency-to-work-for-awards monthly 0.5 2023-12-07 https://acrossthepond.com/news/anna-brent-will-be-one-of-the-judges-at-bima monthly 0.5 2023-12-07 https://acrossthepond.com/news/a-hrefhttpswwwlinkedincomcompanythedrumthe-druma-chip-shop-awards-celebrates-pure-unadulterated-creativity monthly 0.5 2023-12-08 https://acrossthepond.com/news/our-super-duper-ecd-jim-de-zoete-has-been-published-once-again-in-campaign-magazine monthly 0.5 2023-12-08 https://acrossthepond.com/news/google-bay-view monthly 0.5 2023-12-07 https://acrossthepond.com/news/bima-across-the-ponders monthly 0.5 2023-12-08 https://acrossthepond.com/news/check-out-this-article-in-muse-by-clio monthly 0.5 2023-12-08 https://acrossthepond.com/news/mental-health-awareness-week monthly 0.5 2023-12-07 https://acrossthepond.com/news/last-night-we-attended-a-hrefhttpswwwlinkedincomcompanycampaign-magazine-ukcampaign-magazine-ukas-best-place-to-work-awards-evening monthly 0.5 2023-12-07 https://acrossthepond.com/news/we-are-so-excited-to-welcome-our-first-ever-marketing-intern-a-hrefhttpswwwlinkedincominacoaacpmrf8b140hmnqiy5z5tqfdlyldjk4nczyhussain-saeeda monthly 0.5 2023-12-08 https://acrossthepond.com/news/we-have-been-accredited-as-a-london-living-wage-employer monthly 0.5 2023-12-08 https://acrossthepond.com/news/the-latest-episode-on-the-sounds-of-the-underground-podcast-series-is-live monthly 0.5 2023-12-08 https://acrossthepond.com/news/world-autism-awareness-day monthly 0.5 2023-12-07 https://acrossthepond.com/news/announcing-expansion-of-our-entry-level-inclusion-scheme-foot-in-the-door monthly 0.5 2023-12-08 https://acrossthepond.com/news/across-the-pond-is-included-in-campaign-magazines-best-place-to-work-list monthly 0.5 2023-12-07 https://acrossthepond.com/news/our-deepmind-ai-by-you-campaign-shortlisted monthly 0.5 2023-12-07 https://acrossthepond.com/news/m0iovl6jbyi3q1ewialdhqko5i88ev monthly 0.5 2023-12-07 https://acrossthepond.com/news/h4vt946yovzzst7ib2dlrr6bb8gjh3 monthly 0.5 2023-12-07 https://acrossthepond.com/news/hispanic-heritage-month-2023 monthly 0.5 2023-12-14 https://acrossthepond.com/news/fire-of-love-packed-lunch monthly 0.5 2023-12-19 https://acrossthepond.com/news/common-people-dei-ly2ag monthly 0.5 2023-12-14 https://acrossthepond.com/news/tech-marketing-4lhn9 monthly 0.5 2023-12-14 https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/15cb8d27-0e70-46e8-9324-7ae9269979ed/image+%284%29.png NEWS - We are writing the language of the future. Let’s make sure everyone can read it. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://acrossthepond.com/news/common-people-dei monthly 0.5 2023-12-19 https://acrossthepond.com/news/hits-ever-evolving-face-of-tech monthly 0.5 2023-12-19 https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/54db8f19-ffa4-4597-ae5a-8a376ab9dfa3/Kerensa+LinkedIn_.png NEWS - The Ever Evolving Face of Tech. - Our Strategy Director, Kerensa Aviyor, distils these thoughts into advice for tech marketers around how to build connection and resonance. A different approach to tech marketing is needed. https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/e8fcce4a-09b9-4488-8d25-7ab0dcf2c0fb/Aaron+Website.png NEWS - The Ever Evolving Face of Tech. - Aaron Hutchinson, Global MD: “Robots aren’t the enemy: how to change the narrative around tech” Aaron Hutchinson, Global MD: “Robots aren’t the enemy: how to change the narrative around tech” Making tech seem more human and relatable is crucial in order to offer a more balanced view in it's role. READ https://acrossthepond.com/news/women-in-tech monthly 0.5 2023-07-18 https://acrossthepond.com/news/certified-b-corp monthly 0.5 2023-12-04 https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/681f638d-71fd-4c2c-9d99-ec45c431f35d/Bcorp-gif.gif NEWS - Across the Pond is proud to announce we are now a certified B Corporation! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://acrossthepond.com/news/womens-history-month-library monthly 0.5 2023-12-14 https://acrossthepond.com/news/menopause-pledge monthly 0.5 2023-07-18 https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/bf801db9-a2d6-4040-a98a-d2c50162b13c/WE_HAVE_SIGNED_20.original.png NEWS - We signed the workplace menopause pledge! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://acrossthepond.com/news/hits-one-step-closer-ya65t monthly 0.5 2023-12-19 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Whatever it is, the way you tell your story online can make all the difference. https://acrossthepond.com/news/ceo-matters-with-julie-and-blaire monthly 0.5 2023-12-14 https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/e01ae96d-1dd7-44a0-9985-7b87a25a3b0a/4.png NEWS - The real (human) cost of pitching - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://acrossthepond.com/news/itw-breaking-cultural-barriers monthly 0.5 2023-07-18 https://acrossthepond.com/news/sinthiyas-role-models monthly 0.5 2023-07-18 https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/31835742-98a2-4aa0-8138-e7e4e7759ad8/Charlie+Davies+Photo+301.jpg NEWS - “The new role models now show it’s okay to let the ball drop because you know they’re going to pick it back up again” - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://acrossthepond.com/news/optimistic-tech-sceptic 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https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/1625149791598-5JO9IUVD2GKY960LZDCI/HBF_Social_Posts_FINAL_possible-01.jpg https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/1625149824358-40RZE7JX4MTTRF7NNZAS/HBF_Social_Posts_FINAL_silences-01.jpg https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/1625149845342-M5PRAV99O11XWKC07SD4/HBF_Social_Posts_FINAL_survivor-01.jpg https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/1625149872958-R46Y1TMQMYCRWVGPALVM/HBF_Social_Posts_FINAL_trust-01.jpg https://acrossthepond.com/work/workspace-howitsdone daily 0.75 2025-10-24 https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/e65c940c-7454-4a31-a121-ffc019ceb27b/Google+Workspace+-+Digital+Ad+-+The+Verge.png GOOGLE WORKSPACE - HOW IT'S DONE https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/8c925171-c0b7-4143-b8c0-72a9145d847b/Google+Workspace+-+Duality+FR+-+Europcar.jpg GOOGLE WORKSPACE - HOW IT'S DONE https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/d357aa08-2267-445a-8c36-acea9779d3fe/Google+Workspace+-+Duality+US+-+DoorDash.jpg GOOGLE WORKSPACE - HOW IT'S DONE https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/196483a0-f5cd-45a8-8ac1-cee5a3671416/Google+Workspace+-+Website+1.png GOOGLE WORKSPACE - HOW IT'S DONE https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/66c2cc5a-148c-4895-a92c-fbc5663647c2/Google+Workspace+-+Digital+Ad+-+NYT.png GOOGLE WORKSPACE - HOW IT'S DONE https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/bbfc081c-0324-4d1f-952c-f133680da6a2/Google+Workspace+-+EMEA+Lines.gif GOOGLE WORKSPACE - HOW IT'S DONE https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/a5b491b1-2a68-4918-913c-f25a5ef7d729/Google+Workspace+-+Duality+US+-+Netflix.jpg GOOGLE WORKSPACE - HOW IT'S DONE https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/39cbf871-dc7b-41b5-8db8-11e92882a948/Google+Workspace+-+Landing+Page+US.png GOOGLE WORKSPACE - HOW IT'S DONE https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/8ae919b6-79c8-4937-8556-dcb1a40dc55f/Google+Workspace+-+DNA+UK+-+Financial+Times.gif GOOGLE WORKSPACE - HOW IT'S DONE https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/15ad828d-4caf-48ae-a423-927cdb47092e/Google+Workspace+-+Digital+Ad+-+WaPo.png GOOGLE WORKSPACE - HOW IT'S DONE https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/592fac28-1a04-48c1-bb40-7a06b2230ca1/Google_Workspace_Logo+1.png https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/de8b2ff8-ab28-42fe-8e37-8c1f76258f7f/GWS_Landing_Page_GIF.gif https://acrossthepond.com/work/eaacallingattendance daily 0.75 2025-02-07 https://acrossthepond.com/creative-lead daily 0.75 2025-02-07 https://acrossthepond.com/work/mastercardfoundation daily 0.75 2025-02-07 https://acrossthepond.com/women-in-tech daily 0.75 2025-02-07 https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/1649088549342-25YJTGXXBSWNFD2SP74B/ATP+-+WOMEN+IN+TECH+Social+-+Round+2+%2873%29.png Women In Tech https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/1649091295275-SIJ22PVV2OQXTHBF68UY/ATP+-+WOMEN+IN+TECH+Social+-+Round+2+%2875%29.png Women In Tech https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/156100ca-4a23-4317-8aec-f2b71c113d7c/ATP+-+WOMEN+IN+TECH+Social+-+Round+2+%2877%29.png Women In Tech https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/1658154812778-PKMQDNGVE3V6K52D7NFI/ATP+-+WOMEN+IN+TECH+Social+-+Round+2.png Women In Tech https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/1659604502997-P79OKO3NGEMLXRPWYR0I/ATP+-+WOMEN+IN+TECH+Social+-+Round+2+%282%29.png Women In Tech https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/ccbdcb61-2f7c-4c9b-bf6d-32030fd9af24/WOMEN+IN+TECH+HEADERS+NISHMA_.png Women In Tech https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/f3a4e540-8c43-4bd1-b96d-ab122e5260b0/WOMEN+IN+TECH++LIELA_.png Women In Tech https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/28c11413-202f-4a62-bfdc-e724c35ebf11/ATP+-+WOMEN+IN+TECH+Social+-+Round+2+%2832%29.png Women In Tech https://acrossthepond.com/wit-googles-sapna-chadha daily 0.75 2025-02-07 https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/a5930dfe-0942-4036-ba0a-4bf338f4a0c0/Background.png "Fitting in, feeling at home and climbing a career jungle gym instead of a ladder"​ - Can you introduce yourself and tell us a bit about your background? I am currently the Vice President of Marketing for both Southeast Asia and India at Google, and based in Singapore. I was born to immigrants and refugees. My father moved to the US from India in 1965 after his experience of living through the partition of India and Pakistan, with the dream of giving his family a better life. He made his dream come true then 40 years later his daughter moved right back to Asia, in fact to the city where he grew up, New Delhi. I’ve been in Asia for almost 15 years now – a decade in India and five in Singapore. People express surprise that after being born in America I returned to the land of my ancestors but it’s really not that strange when I look at it through the lens of belonging. For most of my life, I took pride in the fact that I ‘fit in’ in most places, that I was a chameleon as comfortable being in New Delhi as New York. But I realise now that I was trying to make an anxiety into a strength. Through recent conversations I now view ‘fitting in’ as the opposite of belonging and I am finally starting to feel a sense of being at home. Career-wise, I’d say my experience resembles a jungle gym rather than a ladder. I’ve worked in product development, operations, customer marketing, brand management, luxury and mass marketing in sectors including technology, consulting and financial services, while based in various locations in the US and international markets as part of local, regional and global teams. I doubt it’s a route anyone would advise you to take if you were starting out, but I also think it’s down to the diversity of experiences I’ve had that I’m where I am today. Beyond work, I care deeply about making the internet equitable from a gender diversity lens and have been one of the pioneers of the Internet Saathi programme, which has helped over 30 million women gain digital literacy. And I am a mother of fraternal twins. No, life is never boring! https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/b8e075f0-132d-4499-bfbe-54706b3fec9f/Sapna+2_.png "Fitting in, feeling at home and climbing a career jungle gym instead of a ladder"​ - What do you do at Google? I lead marketing for India and Southeast Asia for Search, Android, YouTube, Maps, Classroom, Google Pay, Play, Google Ads, and all other Google products. In doing so, I work on growing businesses, creating marketing work that breaks through to tell Google’s story in compelling ways, and crafting strategies and building teams in complex and dynamic markets. My team and responsibility spans 12 countries including India, Indonesia, Vietnam and Singapore, a total of over 100 marketers in eight sites. https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/a5eff680-335b-4e21-9762-19fe94432590/Sapna+3_.png "Fitting in, feeling at home and climbing a career jungle gym instead of a ladder"​ - How did you find your way into tech? My mother was actually the first woman in tech I knew. Back in the mid-70s, when I was an infant and computer programming was considered women’s work (think of the movie Hidden Figures), my mom studied at night to become a computer programmer. She would go to classes in the evening, study all night, take exams and somehow still spend all day with me (or so it seemed at least). My dad would come home from work and take the baton from her, looking after me and my sister. I am not sure he ever fully admitted this to his family back in India, but it’s something that I witnessed and I realise today has impacted me greatly. My mother was my role model so when I was getting my BBA from the University of Michigan I did not hesitate to major in information systems, then when I was at Kellogg for my MBA I focused on tech marketing. I knew early on that I had an aptitude for data information and did not want to do traditional marketing. I think my mom played a large role in this. In consulting, I was one of few women who could code but it didn’t bother me because my mom never complained. She put her head down and worked hard, and I followed in her footsteps https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/8a78f394-7de5-4c46-81a6-e6e0ef4aaa8b/Sapna+4_.png "Fitting in, feeling at home and climbing a career jungle gym instead of a ladder"​ - What is the tech scene like in India and Southeast Asia, especially for women? It varies from market to market. Women founders are rare in India, only six percent of startups have women as their sole founders according to a Reserve Bank of India survey, while our own research with Bain showed less than 20% of enterprises are owned by women. By contrast, 60% of Indonesia’s MSMEs are owned by women, often micro-enterprises operating from home. For women, entrepreneurship is a solution to the high level of unemployment, providing economic opportunity with the flexibility to take care of domestic care work. The benefits of women entrepreneurship goes even broader, as they are more likely to provide employment for other women and they contribute significantly to the Indonesian economy. It’s a similar case in Vietnam. The biggest opportunity we can see for women entrepreneurs is with the digital economy thanks to the combination of lower start-up costs and the fact that e-commerce consumers don’t know or care about the gender of the sellers they buy from. This is something that Google is investing in across India and Southeast Asia. Recently in India, we committed to supporting one million women entrepreneurs with relevant skills and support. https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/f9d9beab-f84b-4051-9db1-cca3ea730e7d/Sapna+5.png "Fitting in, feeling at home and climbing a career jungle gym instead of a ladder"​ - How can agencies and brands in APAC be more conscious when it comes to inclusive marketing? The expectation is now on brands to keep up, moving inclusive marketing from something nice for brands to do to something brands must do. At Google we’re committed to championing change, and we’ve made inclusive marketing a priority across all our marketing efforts through training and education sessions for our teams. Last year, I penned five inclusive marketing principles to help guide us through common challenges we face as marketers, as well as providing examples of brands such as Volvo, Grab and ANZ Bank which are championing these principles for others to follow. Today, it seems like a cause when brands are thinking about inclusivity. I would love to see the day when this is just how we market and it is not seen as a cause. It is just the right thing to do. https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/169da04f-10a8-44bc-b5dc-9c7263554f17/ATP+-+WOMEN+IN+TECH+Social+-+Round+2+%2818%29.png "Fitting in, feeling at home and climbing a career jungle gym instead of a ladder"​ https://acrossthepond.com/wit-metas-sylvia-like daily 0.75 2025-02-07 https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/f4a91b1a-2183-46f9-bc27-b557db74d260/ATP+-+WOMEN+IN+TECH+Social+-+Round+2+%2822%29.png Translating and refining global diversity targets to give them local impact - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/aa4255d1-bda2-405d-9fc8-236a2f3772c7/Image+3+%281%29.png Translating and refining global diversity targets to give them local impact - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/3631e99b-430e-4a60-bfe5-df7a039097f1/Image+5+%281%29.png Translating and refining global diversity targets to give them local impact https://acrossthepond.com/wit-tiktok-nod-virayasiri daily 0.75 2025-02-07 https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/64749b59-ff79-4696-8cfb-07eb0a186ab2/Image+2+%282%29.png Translating and refining global diversity targets to give them local impact (Copy) https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/fe52de09-a1b5-402f-8b5e-be46d488a927/Image+4+%281%29.png Translating and refining global diversity targets to give them local impact (Copy) - What is the tech scene like in Thailand? Is there a trend of women founders at the helm? Over the last couple of years, the tech industry and lifestyle platforms have been growing tremendously. Many companies have expanded and begun operations in Thailand, including TikTok. Moreover, numerous companies have invested greatly in lifestyle platforms, such as food and goods delivery services, etc. https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/fe52de09-a1b5-402f-8b5e-be46d488a927/Image+4+%281%29.png Translating and refining global diversity targets to give them local impact (Copy) https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/055e586f-ebc4-46eb-8ea1-f0517a14d9fb/Image+5+%282%29.png Translating and refining global diversity targets to give them local impact (Copy) https://acrossthepond.com/rebecca-wang daily 0.75 2025-02-07 https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/4c91ce6c-3100-4041-a77b-9816cb8183b5/Image+2+%283%29.png REBECCA WANG https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/9dc50f21-5021-496a-b88b-a56cf1f8d2da/Image+3+%282%29.png REBECCA WANG 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https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/ba1fe47b-29ee-42eb-a854-3d4adad71b44/DE.jpg https://acrossthepond.com/philippa-davies daily 0.75 2025-02-07 https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/e3f080d4-cac0-4f1a-9b67-020af4e8904b/IMAGE+2.png PHILIPPA DAVIES https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/1e5a4ee9-8600-4af5-9936-31f91a8720df/IMAGE+3.png PHILIPPA DAVIES https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/6b6d8932-c424-4c10-aa41-fbf27a156f4d/IMAGE+4.png PHILIPPA DAVIES https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/17b3da0f-7418-47f5-8d2c-a4e6a884bca4/IMAGE+5.png PHILIPPA DAVIES https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/d587f1fc-7739-40c4-94e4-674e0a4e422a/IMAGE+6.png PHILIPPA DAVIES https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/2d6a360b-9958-47a2-9a80-c234eac8d998/IMAGE+7.png PHILIPPA DAVIES 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