https://acrossthepond.com/news daily 0.75 2026-04-08 https://acrossthepond.com/news/across-the-pond-apac-film-for-google-cloud-summit-jarkata-2025-zp34x monthly 0.5 2025-05-23 https://acrossthepond.com/news/quantum-storytime-bridging-the-quantum-divide-through-meaningful-storytelling monthly 0.5 2025-05-12 https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/3bfc3012-f5c2-447d-a9a7-0d69f92ca64b/JC+TL+Header+Image.png NEWS - Quantum Storytime ⚛️ Bridging the Quantum Divide through meaningful storytelling - Make it stand out The Quantum Frontier - Google Quantum AI https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/b35411cb-3b86-47ae-879d-5e2192fe0051/unnamed+%284%29.png NEWS - Quantum Storytime ⚛️ Bridging the Quantum Divide through meaningful storytelling - Make it stand out 2022 Edelman Trust Barometer Special Report: Trust in Technology - Trust vs Adoption https://acrossthepond.com/news/you-cant-trust-what-you-dont-understand monthly 0.5 2025-04-03 https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/d174b4f1-99bb-4421-a279-b397058d8e65/AcrossthePond_YouCantTrustWhatYouDontUnderstand NEWS - You Can’t Trust What You Don’t Understand - Make it stand out Emerging technology demands a leap into the unknown—something few people feel ready for. After years of rapid change, society is exhausted and wary. Yet AI is accelerating faster than ever. Between 2007 and 2021, patents for new ideas increased by 81%, underscoring the breakneck pace of innovation. The result? A widening gap between technology’s potential and public understanding, breeding fear and resistance. If we fail to bridge this gap, we risk deepening inequality. Those who grasp AI and quantum computing will gain opportunities; those who don’t will be left behind. Tech brands must demystify these advancements, making them accessible and relatable. As communicators, we have two key responsibilities: Promote Media Literacy – People from all walks of life must understand emerging technologies to engage in shaping the future. Close the Knowledge Divide – Without clear communication, only a select few will benefit from these breakthroughs, widening social and economic gaps. We need to explore every possible way to make world-changing tech human, relatable, and accessible. One major challenge that often goes unaddressed is the visual language of AI and quantum computing. The imagery surrounding these technologies can be one of the first barriers preventing them from feeling inclusive, understandable, and human. https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/e3709509-56ef-4da1-ae59-1ddbe3141b00/AI+Representation+in+Images_AtP NEWS - You Can’t Trust What You Don’t Understand - Make it stand out Examples of representation of AI in imagery. https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/7aa54912-238a-49f4-a8ca-8c1b4caa7109/Representation+of+Quantum+Computing+in+Imagery_AtP NEWS - You Can’t Trust What You Don’t Understand - Make it stand out Examples of representation of Quantum Computing in imagery. https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/dd914d98-8977-4c2e-86f9-13de1d25b389/Intentionality+in+Visual+Language%3A+Emerging+Tech NEWS - You Can’t Trust What You Don’t Understand - Make it stand out A collage of different graphic references, including nature, circles, biophilic warmth and colors. https://acrossthepond.com/news/new-work-google-researchopen-buildings-using-ai-to-put-everyone-on-the-map-1 monthly 0.5 2025-01-20 https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/6d70ff36-f768-4272-a44d-f48dd91ef041/Open+Buildings+Images-2.png NEWS - NEW WORK ⭐ Google Research Open Buildings: Using AI to put everyone on the map - Make it stand out Open Buildings: A story grounded in communities and landscapes. https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/14d66c83-3352-4903-9b65-fb650ce318b8/Open+Buildings+Images.png NEWS - NEW WORK ⭐ Google Research Open Buildings: Using AI to put everyone on the map - Make it stand out Transforming the perception of Maps: from a navigational tool, to a driver of transformation. https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/c1e3fd83-0fd1-4cef-8b42-9751d936855c/Open+Buildings+Images-2.gif NEWS - NEW WORK ⭐ Google Research Open Buildings: Using AI to put everyone on the map - Make it stand out Explaining AI through accessible visuals: closing the gap in high resolution satellite imagery. https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/3e40f7d3-b94d-4ca9-82e1-3def03634de3/Open+Buildings+-+Media.png NEWS - NEW WORK ⭐ Google Research Open Buildings: Using AI to put everyone on the map - Make it stand out Google Research: Open Buildings - Using AI to put everyone on the map, earned media and engagement. https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/464d05b8-15dd-4bcc-a4f0-86dc3ded704c/Open+Buildings+Images-4.png NEWS - NEW WORK ⭐ Google Research Open Buildings: Using AI to put everyone on the map - Make it stand out Solar Powered Mini-Grids in Uganda, made possible by Sunbird AI using the Open Buildings dataset. https://acrossthepond.com/news/new-work-google-gemini-api-competition-winners-with-christopher-lloyd monthly 0.5 2025-01-10 https://acrossthepond.com/news/acrosstheyear2024apac monthly 0.5 2025-01-10 https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/de3082db-6f6f-42e0-9757-9e10e953b6f9/Across+the+Year+-+Blogpost+Masthead.jpeg NEWS - ️ Across the Year in APAC - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/3d921eec-7e56-4965-a317-3ff62ae81e5c/1674035809037.png NEWS - ️ Across the Year in APAC - Make it stand out Did you know you can receive insights about how tech shows up in the world directly from Kerensa Ayivor, our Head of Strategy? Sign up to read how shaping the semiotics of tech can help fight scepticism and read more about the evolving narratives around AI in culture. https://acrossthepond.com/news/new-work-google-experience-ai-empowering-the-next-generation-for-an-ai-future monthly 0.5 2024-11-12 https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/146e56b4-6542-4c02-be5a-678d9be69c31/1d4127bf-5da6-488e-8e9b-f8398663c522.png NEWS - NEW WORK ⭐ Google: Experience AI - Empowering the next generation for an AI future. - Make it stand out Nick Alden of Across The Pond, a creative lead on the project, reflected on the film: “Personally, I like that the film goes beyond technology and AI. It challenges adults to think deeply about the world we've created and what we’re leaving behind for them. And I love so many of the kids’ thoughts too. They truly want a fair and equal society.” Across The Pond: Making the complex, human. Contact us at hello@acrossthepond.com to discover how we can bring your technology to life through meaningful storytelling. https://acrossthepond.com/news/whatsapp-commissions-across-the-pond-singapore-to-launch-new-advertising-format-in-indonesia monthly 0.5 2025-05-23 https://acrossthepond.com/news/across-the-pond-singapore-launches-the-worlds-first-film-for-gemini-academy monthly 0.5 2025-05-23 https://acrossthepond.com/news/across-the-pond-celebrates-googleorgs-commitment-to-digital-literacy monthly 0.5 2025-05-23 https://acrossthepond.com/news/g-o-o-g-l-e-nbsp-s-i-n-g-a-p-o-r-e-nbsp-nbsp-s-k-i-l-l-s-nbsp-i-g-n-i-t-i-o-n-nbsp-s-g monthly 0.5 2025-05-23 https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/3409f2b8-8498-40ee-b763-c743d648d6de/APAC+Keepsake+Image.png NEWS - Across the Pond APAC inspires Singaporeans to collect a professional keepsake like no other. https://acrossthepond.com/news/new-work-a-lab-tour-with-googles-quantum-team monthly 0.5 2024-10-04 https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/05221c64-56e0-49ba-a49b-4891f877aadd/New+Work+-+Google+Quantum+AI+-+Lab+Tour2.jpg NEWS - NEW WORK ⭐ AI Lab Tour with Google’s Quantum Team - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://acrossthepond.com/news/new-work-youtube-ad-products monthly 0.5 2024-08-27 https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/6946fb78-998b-4e45-8613-6a31c18effdb/Screenshot+2024-08-27+at+16.56.56.png NEWS - NEW WORK ⭐ YouTube Ad Products - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://acrossthepond.com/news/new-work-how-ai-is-helping-map-the-human-brain monthly 0.5 2024-07-18 https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/ae02ca84-0980-4d5b-95b8-90fe6591a8b5/New+Work+-+Google+Research+1-+Connectomics.jpg NEWS - NEW WORK ⭐ How AI is helping map the human brain - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://acrossthepond.com/news/new-work-christopher-lloyd-loves-google-gemini monthly 0.5 2024-05-16 https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/384682c3-58e0-4784-9a12-a76bd753a150/New+Work+-+Christopher+Lloyd.jpg NEWS - NEW WORK ⭐ Christopher Lloyd loves Google Gemini - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://acrossthepond.com/news/actionable-insights-on-how-to-develop-culturally-resonant-comms-for-tech-brands monthly 0.5 2024-04-30 https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/81396606-04da-4997-9f3a-e247e5604c36/blog+2+Trust+in+tech+by+subsectors.png NEWS - Actionable insights on how to develop culturally resonant comms for tech brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/9a09cda9-55f1-4313-8942-c431e38c83b3/blog+2+Trust+in+emerging+tech+subsectors.png NEWS - Actionable insights on how to develop culturally resonant comms for tech brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/c9527048-f6bf-4a85-a011-d2072840485a/blog+2+Tech+Visions.png NEWS - Actionable insights on how to develop culturally resonant comms for tech brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/6cc9e9dc-bb8a-49f8-9d48-a1dbeb7a885c/blog+2+Example+1+of+Tech+brand+communications.png NEWS - Actionable insights on how to develop culturally resonant comms for tech brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/52456d19-5332-4f77-b906-545622c38e8d/blog+2+Example+2+of+Tech+brand+communications.png NEWS - Actionable insights on how to develop culturally resonant comms for tech brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/a7870e93-e3c4-4d04-a846-4a15c82efd73/blog+2+Oppenheimer+Film+2024.png NEWS - Actionable insights on how to develop culturally resonant comms for tech brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://acrossthepond.com/news/building-a-working-knowledge-of-culture-and-why-it-matters-for-tech-brands monthly 0.5 2026-04-08 https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/55a934a5-ed06-4790-9304-11c7b088616c/Trust+in+tech+brands+graph+blog+1.png NEWS - Building a working knowledge of culture and why it matters for tech brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/5ee8ee15-8c79-4661-96c7-d04e71d42ac5/Trust+in+tech+brands+and+adoption+graph+blog+1.png NEWS - Building a working knowledge of culture and why it matters for tech brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/d84a7fa7-fef7-495b-b544-05e9d24cd46f/AI+Issues.+Lawsuits+blog+1.png NEWS - Building a working knowledge of culture and why it matters for tech brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/6c30cf29-b393-4eb3-a627-d0d44c7462c8/Tech+Narrative.+The+Promise+blog+1.png NEWS - Building a working knowledge of culture and why it matters for tech brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/f1637485-40a4-41b4-a4e6-a78768cdf22c/Tech+Brand+Cultural+Issues+blog+1.png NEWS - Building a working knowledge of culture and why it matters for tech brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/fb0aff01-37ea-4b8e-95b4-4e7791355e71/AI+Girlfriend+blog+1.png NEWS - Building a working knowledge of culture and why it matters for tech brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/8aba5dbf-32bf-4ffd-87e8-9ad2b7a79d72/AI+Films+blog+1.png NEWS - Building a working knowledge of culture and why it matters for tech brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://acrossthepond.com/news/new-work-demonstrating-innovation-in-an-ever-evolving-news-sector monthly 0.5 2024-04-17 https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/eb0e6f3f-6d81-4ca2-9289-d7e906562825/Main+Image.jpg NEWS - NEW WORK ⭐ Demonstrating innovation in an ever-evolving news sector - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://acrossthepond.com/news/new-work-the-future-of-health monthly 0.5 2024-04-17 https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/4267fc4d-e664-45f3-aa2f-2ccce878c6c2/Main+Image.jpg NEWS - NEW WORK ⭐ The future of health - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://acrossthepond.com/news/making-the-complex-human-the-power-of-strong-beautiful-and-effective-customer-stories monthly 0.5 2024-03-12 https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/3671829e-8529-4c5f-9eeb-029c7c21fcee/Customer+Stories+expertise+draft.jpg NEWS - Making the complex, human: The power of strong, beautiful and effective customer stories. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/dce9fb0a-f2d1-4a88-b471-75615626ef02/Customer+Stories+expertise+draft2.jpg NEWS - Making the complex, human: The power of strong, beautiful and effective customer stories. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/37f1a4f0-49ac-4fd6-8fbf-18ffb76c30fd/Customer+Stories+expertise+draft3.jpg NEWS - Making the complex, human: The power of strong, beautiful and effective customer stories. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://acrossthepond.com/news/new-work-google-quantum-ai-xprize monthly 0.5 2024-04-17 https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/66fa47ab-c5ea-4b13-9fa0-be9daad69c1e/NEW+WORK++%E2%AD%90++Google+Quantum+AI+X+Prize.jpg NEWS - NEW WORK ⭐ Google Quantum AI XPrize - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://acrossthepond.com/news/new-work-demonstrating-the-importance-of-ad-revenue-for-the-new-york-times monthly 0.5 2024-04-17 https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/d48bed16-c4e7-4e49-a49f-d5aae78242b0/NYT+main+image.jpg NEWS - NEW WORK ⭐ Demonstrating the importance of ad revenue for the New York Times - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://acrossthepond.com/news/new-work-building-a-gaming-future-for-indonesia-with-google-play monthly 0.5 2024-04-17 https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/f07ce781-b187-43d7-9513-040454c4a356/News+Page+Image.jpg NEWS - 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We are writing the language of the future. Let’s make sure everyone can read it. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://acrossthepond.com/news/common-people-dei monthly 0.5 2023-12-19 https://acrossthepond.com/news/hits-ever-evolving-face-of-tech monthly 0.5 2023-12-19 https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/54db8f19-ffa4-4597-ae5a-8a376ab9dfa3/Kerensa+LinkedIn_.png NEWS - The Ever Evolving Face of Tech. - Our Strategy Director, Kerensa Aviyor, distils these thoughts into advice for tech marketers around how to build connection and resonance. A different approach to tech marketing is needed. https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/e8fcce4a-09b9-4488-8d25-7ab0dcf2c0fb/Aaron+Website.png NEWS - The Ever Evolving Face of Tech. - Aaron Hutchinson, Global MD: “Robots aren’t the enemy: how to change the narrative around tech” Aaron Hutchinson, Global MD: “Robots aren’t the enemy: how to change the narrative around tech” Making tech seem more human and relatable is crucial in order to offer a more balanced view in it's role. READ https://acrossthepond.com/news/women-in-tech monthly 0.5 2023-07-18 https://acrossthepond.com/news/certified-b-corp monthly 0.5 2023-12-04 https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/681f638d-71fd-4c2c-9d99-ec45c431f35d/Bcorp-gif.gif NEWS - Across the Pond is proud to announce we are now a certified B Corporation! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://acrossthepond.com/news/womens-history-month-library monthly 0.5 2023-12-14 https://acrossthepond.com/news/menopause-pledge monthly 0.5 2023-07-18 https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/bf801db9-a2d6-4040-a98a-d2c50162b13c/WE_HAVE_SIGNED_20.original.png NEWS - We signed the workplace menopause pledge! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://acrossthepond.com/news/hits-one-step-closer-ya65t monthly 0.5 2023-12-19 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Whatever it is, the way you tell your story online can make all the difference. https://acrossthepond.com/news/ceo-matters-with-julie-and-blaire monthly 0.5 2023-12-14 https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/e01ae96d-1dd7-44a0-9985-7b87a25a3b0a/4.png NEWS - The real (human) cost of pitching - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://acrossthepond.com/news/itw-breaking-cultural-barriers monthly 0.5 2023-07-18 https://acrossthepond.com/news/sinthiyas-role-models monthly 0.5 2023-07-18 https://images.squarespace-cdn.com/content/v1/5e99d6c1a061527a982b9c86/31835742-98a2-4aa0-8138-e7e4e7759ad8/Charlie+Davies+Photo+301.jpg NEWS - “The new role models now show it’s okay to let the ball drop because you know they’re going to pick it back up again” - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://acrossthepond.com/news/optimistic-tech-sceptic 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